US Dips and Savoury Spreads Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Dips and Savory Spreads – US market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
The dips and spreads category is innately tied to the booming snacking occasion, but sales patterns indicate that the category hasn’t harnessed the same wind as other adjacent categories. The dips and spreads category is forecast to grow 3.4% in 2020 following a 2.3% gain in 2019; meanwhile, some other snack categories are making double-digit annual gains. Dips and spreads are a natural pairing for many of these categories, suggesting that there is room to grow along with these snacks as well as target occasions that aren’t as tethered to snacking
Written by Kaitlin Kamp, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Increased snacking and innovation in the refrigerated segment have served the dips and spreads category, pushing expected sales to reach $4.9 billion in 2020, a 3.4% increase from 2019. There is a momentum of innovation in the category, both benefiting and challenging category players, who will need to stand out in an increasingly crowded space. While consumers are seemingly driven by BFY cues like freshness and ingredients, it’s also important to remember that consumers snack for both fun and function, leaving indulgent options with room to succeed as well. Kaitlin Kamp
Food & Drink Analyst
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