With $8.1 billion in 2010 FDMx sales, the lunch meat category is a significant source of revenue for the grocery industry. While no category is entirely recession-proof, lunch meat has leveraged its relative affordability and variety to help it navigate through the prolonged economic difficulties the country has been experiencing. As lunch meat has established itself as a staple in a large percentage of American households, it is essential ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Deli Lunch Meat
Segment Performance—Sliced Lunch Meat
Segment Performance—Non-sliced Lunch Meat
Retail Channels
Retail Channels—Supermarkets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Lunch Meat Usage and Usage Frequency
Purchase Drivers of Lunch Meat: Health
Value Perceptions of Lunch Meat
Race and Hispanic Origin
Kids and Teens
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Other FDMx Channels
Leading Companies
Brand Share—Sliced Lunch Meat
Brand Share—Non-sliced Lunch Meat
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders Panel Data—Key Households Purchase Measures: Luncheon meats—U.S.
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
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What is the perception of national brands in the eyes of consumers, and what can these manufacturers do to convince shoppers that their products are worth paying a bit more for?
