Lunch Meat - US - December 2009
Lunch Meat - US - December 2009

Since the start of the economic recession in 2007, sales of lunch meat have rebounded thanks in part to an increase in “brown bagging” and “eating in.” In this report Mintel discusses how consumer trends, the economy, and new product trends are influencing the lunch meat market. In addition to presenting sales data by segment, supplier and brand, the report considers a range of topics, including:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Sliced Lunch Meat
Segment Performance—Refrigerated Dinner Sausage
Segment Performance—Frankfurters
Segment Performance—Non-sliced Lunch Meat
Retail Channels
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Lunch Meat Usage and Usage Frequency
Purchase Drivers: Health, Packaging and More
Value Perceptions and Impact of the Recession
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Food Stores
Leading Companies
Brand Share—Sliced Lunch Meat
Brand Share—Dinner Sausage
Brand Share—Frankfurters
Brand Share—Non-sliced Lunch Meat
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations