This study is a comprehensive look at Canadian retail banks and credit unions, with a particular focus on the competitive landscape, regulatory environment, profitability, marketing strategies and consumer attitudes.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size
Competitive Context
Segment Performance
Marketing Channels
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Where Canadian Consumers Bank and Why
Attitudes Concerning Banking Products and Services
Switching Behavior
The Consumer and Banking Channels
Credit and debit card usage
Custom Consumer Groups—Asians
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Trade Associations
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The Canadian banking business is a small, tightly regulated industry dominated by domestic players, who have more than a 90% market share. Only 77 banks and 877 credit unions and caisses populaires operate in the country. The Big Five banks have a market share of about 80%, while caisses populaires are most popular in Quebec
