The Canadian financial industry is growing and changing rapidly. In this report you will learn about some of the major developments impacting this industry including:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Banks
Segment Performance—Credit Unions
Marketing Channels
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Cluster Analysis—Three Unique Bank Customer Types
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Canadian Domestic Banks
Appendix: Trade Associations
Other
Competitive Strategy—Heatmap
The Consumer—Banks and Products Used
The Consumer—Online Banking (or not)
The Consumer—Bank Switchers
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The imminent retirement of the Baby Boomer generation that will require cash management services and products as opposed to cash acquisition services and products from financial institutions.
