The effects of the economy on the mass affluent have been both psychological and behavioral. Certainly the prolonged recession and high unemployment rates have made many people pessimistic about the future of the economy, and the mass affluent are no different. The state of the economy has mass affluent investors—like all other investors—worried about putting money into the markets and it will be hard to convince them to ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Executive Summary
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Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Mass Affluent Consumer and Decision-Making
The Mass Affluent Consumer and the Economy
The Mass Affluent Consumer and New Media
Custom Consumer Groups
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Data
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Appendix—Simmons Cohort Analysis
Appendix—Trade Associations
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The economy has taken a toll on everyone, especially those close to retirement. Many mass affluents have had to pare down their lifestyles and adjust their expectations as a strong economic recovery has yet to appear. There is even some evidence that the mass affluent group is disappearing and being replaced by smaller segments defined by their ages, careers and income potential
