Multicultural Young Adults and Influencers: Incl Impact of COVID-19 - US - November 2020
Multicultural Young Adults and Influencers: Incl Impact of COVID-19 - US - November 2020

“Influencers are a ‘friend in the head’ for multicultural young adults who see them as more trustworthy than traditional advertisers because they are authentic people who are willing to be transparent with their thoughts on society, expose them to trends and recommend products and services.”

– Toya Mitchell – Senior Multicultural Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market and Target Audience – Key Takeaways
Multicultural Young Adults by the Numbers
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
The Multicultural Young Adult Consumer and Influencer Marketing
Influencer Platforms and Categories
Sources for Influencer Discovery
Reasons for Following Influencers
Reasons for Unfollowing an Influencer
Marketing and Lifestyle Perceptions of Influencers
Influencer Follower Behavior

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Mintel Trend Drivers