Table of Contents
Issues in the Market
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- Key themes
- Definition
- Consumer research
- Abbreviations
Market in Brief
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- Continued growth
- Biscuits get a healthier image
- Maintaining consumer interest
- Biscuits as snacks
- Varying consumer bases
- Brits are the biggest biscuit munchers
European Market Size and Forecast
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- Key points
- Biscuits
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- Figure 1: Retail value sales of biscuits, by country, 2004-14
- Figure 2: Retail value sales of biscuits, by country, 2004-13
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- Figure 3: Retail volume sales of biscuits, by country, 2004-14
- Figure 4: Retail volume sales of biscuits, by country, 2004-13
- Figure 5: Spend per capita, by country, 2004-08
- Figure 6: Spend per capita, by country, 2004-08
Market Segmentation
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- Key points
- Sweet dominance
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- Figure 7: Market segmentation, by volume, Germany, 2008
- Figure 8: Market segmentation, by value, Germany, 2008
- Figure 9: Market segmentation, by volume, Spain, 2008
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- Figure 10: Market segmentation, by value, Spain, 2008
- Figure 11: Market segmentation, by value, UK, 2008
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- Figure 12: Market segmentation, by value, Italy, 2010
- Figure 13: Market segmentation, by volume, Italy, 2010
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- Figure 14: Market segmentation, by value, France, 2010
- Figure 15: Market segmentation, by volume, France, 2009
Companies and Product Innovation
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- Key points
- Global region
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- Figure 16: Percentage of new product launches, by region, 2009
- European region
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- Figure 17: Percentage of new product launches, by top ten European countries, 2009
- Biscuits by top five claims
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- Figure 18: Percentageof new product launches, by top five claim, by the ‘Big 5’ European countries, 2009
- Biscuits by top five flavours
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- Figure 19: Percentage of new product launches, by top five flavours, by the ‘Big 5’ European countries, 2009
- France – Biscuits
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- Figure 20: Percentage of new product launches, France, 2006-09
- Figure 21: Top flavours in new product development, France, 2006-09
- Figure 22: Top claims on new product development, France, 2006-09
- Healthy does it
- Indulgence factor
- Eye-catching packaging
- Traditional recipes
- Germany – Biscuits
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- Figure 23: Percentage of new product launches, Germany, 2006-09
- Figure 24: Top flavours in new product development, Germany, 2006-09
- Figure 25: Top claims on new product development, Germany, 2006-09
- Organic products in a key role
- Seasonal launches
- Appealing to children
- Italy – Biscuits
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- Figure 26: Percentage of new product launches, Italy, 2006-09
- Figure 27: Top claims on new product development, Italy, 2006-09
- Figure 28: Top flavours in new product development, Italy, 2006-09
- Cracking products
- Free from additives and preservatives
- Fibre-rich biscuits
- Biscuits for snacking
- Famous cantucci biscuits
- Spain – Biscuits
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- Figure 29: Percentage of new product launches, Spain, 2006-09
- Figure 30: Top flavours in new product development, Spain, 2006-09
- Figure 31: Top claims on new product development, Spain, 2006-09
- Biscuits become healthier
- High in fibre
- Mini varieties
- Rice cakes
- UK – Biscuits
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- Figure 32: Percentage of new product launches, UK, 2006-09
- Figure 33: Top claims on new product development, UK, 2006-09
- Figure 34: Top flavours in new product development, UK, 2006-09
- Shortbread launches
- Biscuits with more natural ingredients
- Vegetarian products feature strongly
- Bite-sized biscuits for snacking
The Consumer
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- Key points
- British love of biscuits
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- Figure 35: Penetration of savoury biscuits, crispbreads, crackers and rice cakes, by country, 2009
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- Figure 36: Penetration of sweet biscuits, by country, 2009
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- Figure 37: Frequency of eating savoury biscuits, crispbreads, crackers and rice cakes, by country, 2009
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- Figure 38: Frequency of eating sweet biscuits, by country, 2009
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- Figure 39: Types of savoury biscuits, crispbreads, crackers and rice cakes, by country, 2009
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- Figure 40: Types of sweet biscuits, by country, 2009
- Trends in product penetration
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- Figure 41: Trends in penetration of sweet and savoury biscuits, France, 2005-09
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- Figure 42: Trends in penetration of sweet and savoury biscuits, Germany, 2005-09
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- Figure 43: Trends in penetration of sweet and savoury biscuits, Spain, 2005-09
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- Figure 44: Trends in penetration of sweet and savoury biscuits, GB, 2005-09
- Product use by demographics
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- Figure 45: Savoury biscuits, crispbreads, crackers and rice cakes, by demographics, Spain, 2009
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- Figure 46: Savoury biscuits, crispbreads, crackers and rice cakes, by demographics, GB, 2009
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- Figure 47: Eat sweet biscuits, by demographics, France, 2009
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- Figure 48: Eat sweet biscuits, by demographics, Germany, 2009
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- Figure 49: Eat sweet biscuits, by demographics, Spain, 2009
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- Figure 50: Eat sweet biscuits, by demographics, GB, 2009
- Consumer attitudes
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- Figure 51: Attitudinal statements, by country, 2009
Appendix – Market Segmentation Data
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- Figure 52: Market segmentation, by volume, Belgium, 2008
- Figure 53: Market segmentation, by value, Belgium 2008
- Figure 54: Market segmentation, by volume, Czech Republic, 2008
- Figure 55: Market segmentation, by value, Hungary, 2008
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- Figure 56: Market segmentation, by value, Ireland, 2008
- Figure 57: Market segmentation, by value, Netherlands, 2008
- Figure 58: Market segmentation, by volume, Portugal, 2008
- Figure 59: Market segmentation, by volume, Romania, 2008
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- Figure 60: Market segmentation, by value, Romania, 2008
- Figure 61: Market segmentation, by volume, Russia, 2008
- Figure 62: Market segmentation, by volume, Switzerland, 2008
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Appendix – Market Size and Forecast Data
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- Figure 63: Retail value sales of biscuits, by country, 2004-14
- Figure 64: Retail value sales of biscuits, by country, 2004-13
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- Figure 65: Retail volume sales of biscuits, by country, 2004-14
- Figure 66: Retail volume sales of biscuits, by country, 2004-13
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- Figure 67: Spend per capita, by country, 2004-08
- Figure 68: Spend per capita, by country, 2004-08
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