European biscuit markets have continued to grow in spite of the economic recession. During a time of economic hardship, many consumers see biscuits as an affordable luxury and a comforting treat. The UK market remains the largest market for biscuits, with sales approaching £2.2 billion, thanks to high penetration rates, tea-drinking culture and well-developed snacking market.
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Overview
Overview
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Market in Brief
Market
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Issues in the Market
European Market Size and Forecast
Market Segmentation
Consumer
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The Consumer
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Companies and Product Innovation
Data
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Appendix – Market Segmentation Data
Appendix – Market Size and Forecast Data
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