Table of Contents
Issues in the Market
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- Main themes
- Definitions
- Abbreviations
Future Opportunities
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- The virtual tailor
- Accurate and convenient
- Go robotic
- Reality Check
- Social networking/horizontal communities
Market in Brief
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- Women’s plus-size market outperforms
- Larger menswear shows steady growth
- What has been driving growth?
- Non-specialists move too slowly
- Specialists continue to suffer
- Discontent over inconsistent sizes grows
- Women struggle to buy clothes that fit
- Plus-sizes suffer from lack of choice
- Four main target groups
- What will happen to the market
- Who will do well?
- Who will underperform?
- Where are the opportunities?
Internal Market Environment
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- Key points
- Britons becoming bigger
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- Figure 1: Percentage of adult population, in England with BMI of over 30, by age group, 1999, 2003, 2008
- Figure 2: Percentage of overweight and obese adults, in England by BMI, 2003-08
- Childhood obesity on the rise
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- Figure 3: Children’s overwieght and obesity prevalence, 2003-08
- Two in five women trying to lose weight
- Larger sizes put comfort over style
- Plus-sizes spend less on clothes
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- Figure 4: Agreement with statements on personal appearance, 2009
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- Figure 5: Agreement with statements on personal appearance, 2009
Broader Market Environment
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- Key points
- Ageing population to boost market
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- Figure 6: Trends in the age structure of the UK population, 2005-15
- Socio-economic changes
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- Figure 7: Trends in the socio-economic structure of the UK adult population, 2005-15
- PDI and consumer spending
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- Figure 8: GDP, PDI, consumer expenditure and savings, at current prices, 2005-15
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Launch of more trendy plus-size ranges
- Use of technology to help improve fit
- Clothing designed to slim larger sizes
Competitive Context
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- Key points
- Plus-size womenswear outperforms
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- Figure 9: Retail sales, plus size womenswear, compared with all womenswear and over-55s clothing, at current prices, 2005-10
- Four in ten over-55 women are plus-size
- Menswear sees steady growth
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- Figure 10: Retail sales, plus size menswear, compared with all menswear and online clothing and footwear, at current prices, 2005-10
- Online clothing market growth slows
Market Size and Forecast
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- Key points
- Market segmentation
- Plus-size womenswear reaches £3.8 billion
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- Figure 11: UK sales of plus-size womenswear at current and constant 2010 prices, 2005-15
- The petites market shows stable growth
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- Figure 12: UK sales of petite womenswear at current and constant 2010 prices, 2005-15
- Larger menswear grows steadily
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- Figure 13: UK sales of large-sized menswear at current and constant 2010 prices, 2005-15
- The future
- Plus-size womenswear to grow by 20%
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- Figure 14: Forecast of plus-size womenswear at current prices, 2005-15
- Figure 15: Forecast of plus-size womenswear at current and constant 2010 prices, 2010-15
- Petites market to grow at rate of womenswear
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- Figure 16: Forecast of petite womenswear at current and constant 2010 prices, 2010-15
- Larger menswear to continue growing steadily
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- Figure 17: Forecast of plus-size menswear at current prices, 2005-15
- Figure 18: Forecast of plus-size menswear at current and constant 2010 prices, 2010-15
- Factors used in the forecast
Brand Communication and Promotion
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- Key points
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- Figure 19: Expenditure on advertising, by non-standard size clothing specialists, 2005-10
- Specialists spend again in 2009
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- Figure 20: Expenditure on advertising by non-standard size clothing specialists %, by media, 2005-10
- Specialists rely on direct mail
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- Figure 21: Visitors to apparel websites, top 20 and plus-size specialists, July 2010
- Internet browsing habits
Retail Competitor Analysis
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- Key points
- Non-specialists
- Specialists
- Menswear
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- Figure 22: Leading clothing retailers, 2009-10
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- Figure 23: Leading non-specialist clothing retailers, 2009-10
- Figure 24: Specialist plus, tall and petite clothing retailers and selected mail order operators, 2009-10
Companies and Products
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- Leading specialists
- Ann Harvey
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- Figure 25: Profile of visitors to Annharveyfashion.co.uk, May 2010
- Artigiano
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- Figure 26: Profile of visitors to Artigiano.co.uk, May 2010
- Figure 27: Financials for Scala Collections, 2008-09
- Elvi
- Evans
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- Figure 28: Profile of visitors to Evans.co.uk, May 2010
- Long Tall Sally
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- Figure 29: Profile of visitors to Longtallsally.com, May 2010
- Figure 30: Financials for Long Tall Sally, 2008-09
- N Brown
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- Figure 31: Profile of visitors to N Brown websites, by age, May 2010
- Yours Clothing
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- Figure 32: Profile of visitors to Yoursclothing.co.uk, May 2010
- Figure 33: Financials for Yours Clothing, 2008-09
Consumer – What Types of Retailer They Shop At
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- Key points
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- Figure 34: Type of store where majority of clothes are bought by women, April 2010
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- Figure 35: Type of store where majority of clothes are bought by men, April 2010
- Over half shop at mid-market retailers
- Value retailers remain popular
- Up-market stores draw more men
Consumer – What Clothes Sizes are Bought
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- Key points
- Women
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- Figure 36: UK clothing sizes bought, by women, April 2010
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- Figure 37: UK clothing sizes bought, by women, April 2010
- A quarter of women are plus-size
- Tops and bottoms similar size
- Age is the main factor
- Social grade and income reflected in sizes
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- Figure 38: UK clothing sizes bought, by women, by age and socio-economic group, April 2010
- Men
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- Figure 39: K clothing sizes bought, by men, April 2010
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- Figure 40: UK clothing sizes bought, by men, April 2010
- One third of men are plus-size
- Men’s size related to age
The Consumer – Who Shops Where by Size
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- Key points
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- Figure 41: Brands or retailers where clothes are bought, by gender, April 2010
- Value retailers lead the pack
- Supermarkets show dedication to plus-sizes
- Marks & Spencer popular among plus sizes
- Department stores alienate largest sizes
- Next fails to attract plus-sizes
- Specialists mainly used by sizes 20+
- Where plus-size women shop
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- Figure 42: Brands or retailers where clothes are bought, by UK women’s clothing sizes, April 2010
- Size 20s prefer to shop at specialists
- Where plus-size men shop
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- Figure 43: Brands or retailers where clothes are bought, by UK men’s clothing sizes, April 2010
- XXL men prefer Marks & Spencer
The Consumer – How They Feel About Shopping for Clothes
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- Key points
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- Figure 44: Attitudes towards shopping for clothes, by gender, April 2010
- Discontent over inconsistent clothes sizes
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- Figure 45: Attitudes towards shopping for clothes, by UK women’s clothing sizes, April 2010
- Trying on to check for fit is key
- Plus-sizes see less barriers to shopping online
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- Figure 46: Attitudes towards shopping for clothes, by UK men’s clothing sizes, April 2010
- Lack of choice in a wide range of sizes
- Women struggle to buy clothes that fit
- Concerns with body shape
- More popular sizes sell out
- Plus-sizes less fashionable than standard ranges
- Plus-size women forced to shop online
The Consumer – Attitudes Towards Shopping for Clothes
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- Key points
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- Figure 47: Attitudes towards shopping for clothes, April 2010
- Women more body-conscious than men
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- Figure 48: Attitudes towards shopping for clothes, by UK women’s clothing sizes, April 2010
- Use of larger models
- Plus-size women want large mannequins
- Women buy clothes to look slimmer
- Alteration services may prove popular
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- Figure 49: Attitudes towards shopping for clothes, by UK men’s clothing sizes, April 2010
- Little demand for separate areas for plus-sizes
- Large women dislike asking for their size
Target Groups
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- Key points
- Identifying targets
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- Figure 50: Marketing targets based on clothes size issues, April 2010
- Unconcerned (45%)
- Size Conscious (15%)
- Little Interest (21%)
- Image Conscious (19%)
Appendix – Internal Market Environment
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- Figure 51: Agreement with statements on personal appearance, by demographics, 2009
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Appendix – Consumer – What Types of Retailer They Shop At
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- Figure 52: Type of store where majority of clothes are bought, by demographics, April 2010
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Appendix – Consumer – What Clothes Sizes are Bought
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- Figure 53: UK clothing sizes bought by women, by demographics, April 2010
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- Figure 54: UK clothing sizes bought by men, by demographics, April 2010
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- Figure 55: Next most popular UK clothing sizes bought by men, by demographics, April 2010
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Appendix – The Consumer – Who Shops Where by Size
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- Figure 56: Brands or retailers where clothes are bought, UK women’s clothing sizes 4-14, April 2010
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- Figure 57: Brands or retailers where clothes are bought, UK women’s clothing sizes 16+, April 2010
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- Figure 58: Brands or retailers where clothes are bought by UK men’s clothing sizes S-XL, April 2010
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- Figure 59: Brands or retailers where clothes are bought, by UK men’s clothing sizes XXL+, April 2010
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- Figure 60: Most popular brands or retailers from which clothes are bought, by demographics, April 2010
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- Figure 61: Next most popular brands or retailers from which clothes are bought, by demographics, April 2010
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Appendix – The Consumer – How They Feel About Shopping for Clothes
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- Figure 62: Attitudes towards shopping for clothes, by UK women’s clothing sizes 4-14, April 2010
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- Figure 63: Attitudes towards shopping for clothes, by UK women’s clothing sizes 16+, April 2010
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- Figure 64: Attitudes towards shopping for clothes, by UK men’s clothing sizes S-XL, April 2010
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- Figure 65: Attitudes towards shopping for clothes, by UK men’s clothing sizes XXL+, April 2010
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- Figure 66: Attitudes towards shopping for clothes, by type of store where majority of clothes are bought, April 2010
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- Figure 67: Most popular attitudes towards shopping for clothes, by demographics, April 2010
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- Figure 68: Next most popular attitudes towards shopping for clothes, by demographics, April 2010
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Appendix – The Consumer – Attitudes Towards Shopping for Clothes
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- Figure 69: Attitudes towards shopping for clothes, by UK women’s clothing sizes 4-14, April 2010
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- Figure 70: Attitudes towards shopping for clothes, by UK women’s clothing sizes16+, April 2010
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- Figure 71: Attitudes towards shopping for clothes, by UK men’s clothing size S-XL, April 2010
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- Figure 72: Attitudes towards shopping for clothes, by UK men’s clothing size XXL+, April 2010
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- Figure 73: Statements about buying clothes, by type of store where majority of clothes are bought, April 2010
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- Figure 74: Most popular statements about buying clothes, by demographics, April 2010
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- Figure 75: Next most popular statements about buying clothes, by demographics, April 2010
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Appendix – Target Groups
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- Figure 76: Brands or retailers where clothes are bought, by target groups, April 2010
- Figure 77: UK clothing sizes bought by women, by target groups, April 2010
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- Figure 78: UK clothing sizes bought by men, by target groups, April 2010
- Figure 79: Attitudes towards shopping for clothes, by target groups, April 2010
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- Figure 80: Statements about buying clothes, by target groups, April 2010
- Figure 81: Brands or retailers where clothes are bought, by target groups, April 2010
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- Figure 82: UK clothing sizes bought by women, by target groups, April 2010
- Figure 83: UK clothing sizes bought by men, by target groups, April 2010
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- Figure 84: Attitudes towards shopping for clothes, by target groups, April 2010
- Figure 85: Statements about buying clothes, by target groups, April 2010
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- Figure 86: Target groups, by demographics, April 2010
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