Table of Contents
Issues in the Market
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- Main themes
- Definitions
- Financial definitions
- Abbreviations
Future Opportunities
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- Upping engagement with white goods
- Service for all
Market In Brief
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- Recession impacts the market
- Growth drivers
- Retail sector forecast
- Specialists competitive landscape
- Channels of distribution
- Consumer context
Internal Market Environment
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- Key points
- Consumer attitudes
- More Britains use the internet as an information tool
- Making life easier
- Not automatically seeking payback
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- Figure 1: Attitudes towards the internet, technology and the environment, by country, 2009
- Consumer trends
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- Figure 2: Trends in attitudes towards the internet and technology, GB, 2005-09
- Who thinks what
- Reviews influence top earners most
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- Figure 3: Attitudes towards internet, by gender, age and income group, GB, 2009
- Men want the latest technology
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- Figure 4: Attitudes towards technology, by gender, age and income group, GB, 2009
- Young people still less engaged with the environment
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- Figure 5: Attitudes towards environment, by gender and age, GB, 2009
- Website usage
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- Figure 6: UK: Top retail websites, by number of unique visitors, December 2009
Broader Market Environment
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- Key points
- Implications for electricals retailers
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating
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- DSGi goes for megastores
- Catering to the ageing population
- Expansion in support services
- Increasing web functionality
- Targeting women
- Expanding the range
- Non-specialists also up their game
- Experiential stores
Competitive Context
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- Key points
- Electricals market in context
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- Figure 7: UK: Consumer spending on goods, by major category, 2005-09
- The recession hits most electricals categories
- Digital convergence a double edged sword
- Deflation remains prevalent
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- Figure 8: UK: Consumer price inflation, 2000-09
Sector Size and Forecast
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- Key points
- Retail forecasts
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- Figure 9: UK: Electrical specialists’ sales, 2005-15
- Electricals specialists prospects
- Outlet and enterprise data
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- Figure 10: UK: Electricals Retailers, number of outlets and enterprises, 2003-07
Channels of Distribution
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- Key points
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- Figure 11: UK: Electricals market, estimated channels of distribution, 2009
- Specialists
- Grocery retailers
- Mixed goods retailers
- Home shopping
- Others
Retail Competitor Analysis
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- Key points
- Leading retailers
- DSGi recovery gathers momentum at expense of Comet
- Arrival of Best Buy
- Ambitious expansion plans
- Apple in the ascent
- Maplin also going strong
- Others
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- Figure 12: UK: Leading electical retailers, 2008/09
- Market shares
- Technical notes
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- Figure 13: UK: Leading retailers’ share of specialists’ sales, 2008/09
Retail Advertising and Promotion
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- Advertising expenditure by retailer
- Total spend down sharply in 2009
- The top two dominate
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- Figure 14: UK: Electrical specialists’ retailing advertising expenditure, by retailer, 2005-09
- Advertising expenditure by media
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- Figure 15: UK: Electrical specialists’ retailing advertising expenditure, by media, 2008 and 2009
- Advertising themes
Brand Elements
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- Key points
- Brand map
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- Figure 16: Attitudes towards and visits to electrical retail brands, January-February 2010
- Brand qualities of electrical retail brands
- Apple and John Lewis top for service
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- Figure 17: Personalities of various electrical retail brands, January-February 2010
- Experience of electrical retail brands
- Accessible Amazon and Argos most attractive
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- Figure 18: Consumer visits to various electrical retail brands, January-February 2010
- Brand consideration for electrical retail brands
- More knowledge of electrical retailers needed
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- Figure 19: Consideration of various electrical retail brands, January-February 2010
- Brand satisfaction for electrical retail brands
- Apple offers best experience
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- Figure 20: Satisfaction with various electrical retail brands, January-February 2010
- Brand commitment to electrical retail store brands
- Amazon has highest loyalty
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- Figure 21: Commitment to various electrical retail store brands, January-February
- Brand intentions for electrical retail stores
- Amazon keeps them coming
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- Figure 22: Future visitation intentions for various electrical retail stores, January-February 2010
- Brand recommendation for electrical retail brands
- Electrical specialists least recommended
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- Figure 23: Recommendation of various electrical retail brands, January-February 2010
- Comet
- What the consumer thinks
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- Figure 24: Attitudes towards the Comet brand, January-February 2010
- Dixons.co.uk
- What the consumer thinks
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- Figure 25: Attitudes towards the Dixons.co.uk brand, January-February 2010
- Apple Store
- What the consumer thinks
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- Figure 26: Attitudes towards the Apple Store brand, January-February 2010
- Argos
- What the consumer thinks
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- Figure 27: Attitudes towards the Argos brand, January-February 2010
- Amazon.co.uk
- What the consumer thinks
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- Figure 28: Attitudes towards the Amazon.co.uk brand, January-February 2010
The Consumer – Where They Buy Electricals
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- Key points
- Where they buy audio-visual products
- DSGi dominates
- Argos comfortably ahead of Comet
- But Comet closes the gap
- Tesco steps up the competition
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- Figure 29: Where they bought audio-visual products in the last three years, February 2009
- Where they buy domestic appliances
- White goods bought less often
- Competition grows from non-specialists
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- Figure 30: Where they bought large domestic appliances in the last three years, February 2009
- Trend data
- Service-led operators hold onto shoppers
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- Figure 31: UK: Where they shop for audio-visual goods, 2003-10
- Less volatile on large domestic appliances
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- Figure 32: UK: Where they shop for large domestic appliances, 2003-10
- Winners and losers in audio-visual
- Those gaining or maintaining shopper numbers showed a bias to:
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- Figure 33: Selected electrical retailers, audio-visual goods, by top income group, February 2010
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- Figure 34: selected electrical retailers, audio-visual goods, by socio-economic and age group, February 2010
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- Figure 35: Selected electrical retailers, audio-visual goods, by 55-64-year-olds, February 2010
- Those losing shoppers showed a bias to:
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- Figure 36: Selected electrical retailers, audio-visual goods, by socio-economic group and age, February 2010
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- Figure 37: Selected electrical retailers, audio-visual goods, by housing tenure and size, February 2010
- Repertoire – a third of shoppers stick to one store
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- Figure 38: Stores from where audio-visual equipment bought in the last three years, by repertoire of number of stores from where bought, February 2010
- Few repertoire differences by demographic group
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- Figure 39: Repertoire of number of stores from where audio-visual equipment bought in the last three years by demographics, February 2010
The Consumer – The Way They Shop for Electricals
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- Key points
- Replacement market drives sales
- Families most likely to postpone
- Price – not a universal driver
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- Figure 40: The way they shop for electricals, February 2010
- The over 55s voted for quality and trust ….
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- Figure 41: Way in which the 55+ age group shopped for electricals, February, 2010
- …and for physical over virtual shops
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- Figure 42: Way in which they shop, by age group, February 2010
- ‘White collar families’ under pressure
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- Figure 43: Way in which the ABC1 35-54s and 55+ shop, February 2010
- Pent up demand
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- Figure 44: Those agreeing they will probably have to replace an old product soon, by age and socio-economic Group, February 2010
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- Figure 45: Where the ABC1 35-54 demographic were most likely to have shopped for audio visual equipment, February 2010
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- Figure 46: Where the ABC1 35-54 demographic were most likely to have shopped for large domestic appliances, February 2010
- Pent up demand on appliances
The Consumer – Attitudes to Electricals Shopping
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- Key points
- Retailers struggle to generate loyalty
- But trust matters
- Ecological or economical?
- Scrappage schemes – raising the bar
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- Figure 47: Attitudes to shopping for electricals, February 2010
- The gender divide
- Men are
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- Figure 48: Difference in attitudes to electricals shopping, by gender, February 2010
- Women are
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- Figure 49: Further difference in attitudes to electricals shopping, by gender, February 2010
- Hard pressed families
- Families are
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- Figure 50: Difference in attitudes to buying from a trusted retailer, by lifestage, February 2010
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- Figure 51: Difference in attitudes to energy-efficient models to save money, by lifestage, February 2010
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- Figure 52: Difference in attitudes to buying from unknown websites, by lifestage, February 2010
DSG International
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- Figure 53: DSGi UK: Sales as share of electrical/PC/telecoms specialists’ sales in UK, 2005-09
- Figure 54: DSGi UK electricals division: Sales as share of electrical specialists’ sales in UK, 2005-09
- Figure 55: PC World: Sales as share of PC/Telecoms specialists’ sales in UK, 2005-09
- Strategic evaluation
- New business model
- UK stores in the spotlight
- Ramp up the service
- The threat from Best Buy
- Recent history
- Financial performance
- Full-year results
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- Figure 56: DSG International: Group financial performance, 2004/05-2008/09
- 2009/10 – a year of two halves
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- Figure 57: DSGi: first half financial performance, 2009/10
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- Figure 58: DSGi UK: first and second half sales performance, 2009/10
- Store portfolio
- Multi-format portfolio
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- Figure 59: DSG International: Outlet data, 2007/08-2008/09
- Progressive move to larger stores
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- Figure 60: DSG International: Outlet data, 2004/05-2008/09
- Store performance
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- Figure 61: DSG International: Store performance data, 2004/05-2008/09
- Retail offering
- E-commerce and home shopping
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EDA
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- Strategic evaluation
- Recent history
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- Figure 62: EDA: Members and websites by country of operation, 2009
- Financial performance
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- Figure 63: EDA: estimated retail sales, 2008-09
- Store portfolio
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- Figure 64: EDA: Member store numbers, 2008-09
- Fascias and identity
- Retail offering
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- Figure 65: EDA: sales mix, by purchase volume, 2008/09
- E-commerce
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- Figure 66: EDA: Affiliated online stores, 2010
Euronics International
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- Figure 67: Euronics: estimated sales as share of electrical retailers sales in Europe, 2005-09
- Strategic evaluation
- Battening down the hatches
- And reinforcing its business DNA
- Narrower assortment – strength or weakness?
- E-commerce – opportunity or threat?
- What of the future?
- Recent history
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- Figure 68: Euronics: European members and websites, by country of operation, 2010
- Financial data
- Topline sales progress strongly until 2009
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- Figure 69: Euronics International: Sales, by country, 2001-09
- Retail sales by country
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- Figure 70: Euronics International: Sales, by country, 2005-06 and 2008 (e)
- 2009 sales
- Store portfolio
- Members come and go
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- Figure 71: Euronics International: Outlet data 2004-08
- Euronics banner spreading
- Small stores connecting with consumers
- Retail offering
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- Figure 72: Euronics international, sales mix, by purchase volume, 2009
- E-commerce
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Kesa Electricals (UK)
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- Figure 73: Comet: Sales as share of electrical retailers’ sales in UK, 2005-09
- Strategic evaluation
- UK under pressure
- Optimising the cross-channel model
- Tackling international operations
- Recent history
- Financial performance
- Full year results
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- Figure 74: Kesa Electricals: Group financial performance, 2006/07-2008/09
- Year end trading statement 2009/10 – a tale of two halves
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- Figure 75: Comet: first half financial performance, 2009/10
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- Figure 76: Comet: first and second half sales growth, 2009/10
- Store portfolio
- Mezzanine programme completed in the UK
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- Figure 77: Kesa Electricals: UK Outlet data, 2006-09
- Retail offering
- e-commerce
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- Figure 78: Kesa electricals: e-commerce sales, uk and france, 2005/06-2008/09
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Maplin
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- Figure 79: Maplin: Sales as share of electrical specialists’ sales in UK, 2004-08
- Background
- Financial performance
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- Figure 80: Maplin: Group financial performance, 2004-08
- Store portfolio
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- Figure 81: Maplin: Outlet data, 2004-08
- Retail offering
- e-commerce and home shopping
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Appendix – Broader Market Environment
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- Population
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- Figure 82: Europe top five: Population breakdown, by age group, 2005
- Figure 83: Europe top five: Population breakdown, by age group, 2010
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- Figure 84: Europe top five: Population breakdown, by age group, 2015
- Figure 85: Europe top five: Population breakdown, by age group, 2020
- GDP
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- Figure 86: Europe top five: GDP (in current prices) 2000-Q1 2010
- Figure 87: Europe top 5: GDP growth rates (in constant prices), 2000-Q1 2010
- Consumer spending
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- Figure 88: Europe top five: Consumer spending (in current prices) 2001-09
- Figure 89: Europe top five: Consumer spending growth rates (in constant prices) 2001-09
- Consumer prices
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- Figure 90: Europe top five: Consumer prices, 2000-10
- Unemployment
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- Figure 91: Europe top five: Average rate of unemployment, 2000-Q1 2010
- Interest rates
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- Figure 92: UK and Eurozone: Interest rates, 2004-Q1 2010
- Consumer confidence
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- Figure 93: Europe top five: Consumer confidence, Oct 2008-Mar 2010
Appendix – Where They Shop For Electricals
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- Figure 94: Most popular stores from where audio-visual equipment bought in the last three years, by demographics, February 2010
- Figure 95: Next most popular stores from where audio-visual equipment bought in the last three years, by demographics, February 2010 (continued)
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- Figure 96: Other stores from where audio-visual equipment bought in the last three years, by demographics, February 2010 (continued)
- Figure 97: Most popular stores from where large kitchen appliances bought in the last three years, by demographics, February 2010
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- Figure 98: Next most popular stores from where large kitchen appliances bought in the last three years by demographics, February 2010 (continued)
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Appendix – The Way They Shop For Electricals
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- Figure 99: Most popular shopping habits of consumers buying electrical goods, such as audio-visual or large kitchen appliances, by demographics, February 2010
- Figure 100: Next most popular shopping habits of consumers buying electrical goods, such as audio-visual or large kitchen appliances, by demographics, February 2010 (continued)
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- Figure 101: Other shopping habits of consumers buying electrical goods, such as audio-visual or large kitchen appliances, by demographics, February 2010 (continued)
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Appendix – Attitudes to Electricals Shopping
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- Figure 102: Most popular attitudes towards buying electrical goods, such as audio-visual or large kitchen appliances, by demographics, February 2010
- Figure 103: Next most popular attitudes towards buying electrical goods, such as audio-visual or large kitchen appliances by demographics, February 2010 (continued)
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