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Italy, Germany, France, Spain & Poland
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OUR RESEARCH METHODOLOGY
Despite the weak economy, price was not as important a consideration as perhaps expected, with nearly a third of consumers prepared to pay more for quality goods. A quarter of respondents were also still prepared to buy in stores, despite researching price and features online - suggesting that service is still an important consideration. Over 55s have proven to be an important segment during the recession as they bought more replacements ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market In Brief
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses
Competitive Context
Sector Size and Forecast
Channels of Distribution
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Where They Buy Electricals
The Consumer – The Way They Shop for Electricals
The Consumer – Attitudes to Electricals Shopping
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating
Retail Competitor Analysis
Retail Advertising and Promotion
Brand Elements
DSG International
EDA
Euronics International
Kesa Electricals (UK)
Maplin
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Broader Market Environment
Appendix – Where They Shop For Electricals
Appendix – The Way They Shop For Electricals
Appendix – Attitudes to Electricals Shopping
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