Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Advertising creative
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- A snapshot of obesity America
- Causes of obesity
- Category snapshot
- Insights and opportunities
- Reasons for dieting
- Diet foods and health management products consumers want
- Glass half empty or half full: Mixed opinions towards diets
- Other struggles with diet
- Hispanics and blacks want more products
Insights and Opportunities
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- Seven trends you can use
- Fiber fights fat
- Hungry for bits and bytes…
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- Figure 1: Interest in weight loss/diet trends, by gender, February 2010
- …and other simple ways to lose weight
- Diet boot camp
Inspire Insights
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- Rethinking Business, Capitalism and Consumerism
- What it’s about
- A desire to lose weight is not enough
- A little help from my friends
- Implications
- Smart Shopping Gets Smarter
- What it’s about
- Super-size me
- The price is right
- Implications
Sales of Weight Management Products
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- Key points
- Recession leads to shift in diet habits
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- Figure 2: Total FDMx sales of weight control nutritionals—liquid/powder, at current prices, 2004-09
- Summary of leading manufacturer sales
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- Figure 3: FDMx sales of key brands of weight management products in the U.S., 2009-10
- Figure 4: Key brands of weight management products, by manufacturer, 2010
- Successful brands
Competitive Context
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- It’s okay to be overweight
- A barrage of bad press
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- Figure 5: Opinions and attitudes about diets, by gender, February 2010
Market Drivers
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- Key points
- Obesity in America
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- Figure 6: Age-adjusted overweight/obesity rates among adults aged 20+, 1988-2006
- Figure 7: Age-adjusted overweight/obesity rates among adults aged 20+, by gender, 1988-2006
- Obesity and minorities
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- Figure 8: Age-adjusted overweight/obesity rates among adults aged 20+, by race/Hispanic origin and gender, 1988-2006
- Obesity and age
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- Figure 9: Age-adjusted overweight/obesity rates among adults aged 20+, by age, 2003-06
- Causes of obesity
- Uncle Sam is counting calories
Innovation and Innovators
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- Overview
- Snack bars
- Shakes and drinks
- Teas
- Restaurants
Brands and the Advertising Landscape
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- Overview of the brand landscape
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- Figure 10: Adspend, by select diet plans, 2007 and 2008
- Overview of brand analysis
- Stars shine at Jenny Craig
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- Figure 11: Jenny Craig, television ad, 2010
- Figure 12: Brand analysis of Jenny Craig
- Weight Watchers is in transition
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- Figure 13: Weight watchers, television ad, 2010
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- Figure 14: Brand analysis of Weight Watchers
- Nutrisystem goes after men and older Americans
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- Figure 15: Nutrisystem, television ad, 2010
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- Figure 16: Brand analysis of Nutrisystem
Eating Habits
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- Key points
- Gender makes no difference in eating habits
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- Figure 17: Eating pattern, by gender, February 2010
- Older and less likely to eat whatever they want
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- Figure 18: Eating pattern, by age, February 2010
- Affluent and limiting what they eat
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- Figure 19: Eating pattern, by household income, February 2010
Reasons for Dieting
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- Key points
- Wellness and weight for women
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- Figure 20: Reasons for dieting, by gender, February 2010
- Health concerns drive dieting in over-55s
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- Figure 21: Reasons for dieting, by age, February 2010
Interest in Diet/Weight Loss Foods and Trends
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- Key points
- Women interested in heart-healthy, low-fat options
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- Figure 22: Interest in food/diet trends, by gender, February 2010
- Boomers aged 55-64 interested in numerous foods/diets
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- Figure 23: Interest in food/diet trends, by age, February 2010
Interest in Diet/Weight Loss Products
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- Key points
- Women interested in many products
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- Figure 24: Interest in weight loss/diet trends, by gender, February 2010
- Younger consumers interested in many solutions
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- Figure 25: Interest in weight loss/diet trends, by age, February 2010
- Single and on the hunt online
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- Figure 26: Interest in weight loss/diet trends, by marital status, February 2010
- Parents want to lose weight quickly
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- Figure 27: Interest in weight loss/diet trends, by presence of children under 18 in household, February 2010
Dieting Struggles
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- Key points
- Self-esteem underlies weight issues
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- Figure 28: Opinions and attitudes about diets, by gender, February 2010
- A sense of resignation with age
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- Figure 29: Opinions and attitudes about diets, by age, February 2010
- Conflicted and with kids
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- Figure 30: Opinions and attitudes about diets, by presence of children under 18 in household, February 2010
Other Struggles with Dieting
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- Key points
- Challenges for women: It’s boring, expensive, and a hassle
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- Figure 31: Diet struggles and challenges, by gender, February 2010
- Presence of multiple children correlates with obstacles
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- Figure 32: Diet struggles and challenges, by children under 18 in household, February 2010
- Younger dieters feel left out and bored
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- Figure 33: Diet struggles and challenges, by age, February 2010
Race and Hispanic Origin
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- Key point
- Hispanics dieting for many reasons
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- Figure 34: Reasons for dieting, by race/Hispanic origin, February 2010
- Blacks interested in foods/diets
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- Figure 35: Interest in food/diet trends, by race/Hispanic origin, February 2010
- Blacks and Hispanics interested in many products
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- Figure 36: Interest in weight loss/diet trends, by race/Hispanic origin, February 2010
- Hispanic and facing hurdles
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- Figure 37: Opinions and attitudes about diets, by race/Hispanic origin, February 2010
Cluster Analysis
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- Social Eaters
- Who they are
- Opportunity
- Convenients
- Who they are
- Opportunity
- Nostalgics
- Who they are
- Opportunity
- Cluster characteristics
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- Figure 38: Diet trend clusters, February 2010
- Figure 39: Interest in food/diet trends, by diet trend clusters, February 2010
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- Figure 40: Interest in weight loss/diet trends, by diet trend clusters, February 2010
- Figure 41: Diet struggles and challenges, by diet trend clusters, February 2010
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- Figure 42: Opinions and attitudes about diets, by diet trend clusters, February 2010
- Cluster demographics
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- Figure 43: Diet trend clusters, by gender, February 2010
- Figure 44: Diet trend clusters, by age, February 2010
- Figure 45: Diet trend clusters, by household income, February 2010
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- Figure 46: Diet trend clusters, by race, February 2010
- Cluster methodology
Custom Consumer Groups
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- General wellness and weight loss for females aged 18-34
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- Figure 47: Reasons for dieting, by gender and age, February 2010
- Younger females seek better taste, variety
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- Figure 48: Diet struggles and challenges, by gender and age, February 2010
- Older females diet for health reasons
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- Figure 49: Interest in food/diet trends, by gender and age, February 2010
- Younger consumers harbor negative perceptions about diets
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- Figure 50: Opinions and attitudes about diets, by gender and age, February 2010
Appendix: Other Useful Consumer Tables
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- Eating habits and challenges by marital status
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- Figure 51: Eating pattern, by marital status, February 2010
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- Figure 52: Diet struggles and challenges, by marital status, February 2010
- Higher education correlates with food limitations and interest in food/diet trends
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- Figure 53: Reasons for dieting, by education, February 2010
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- Figure 54: Interest in food/diet trends, by education, February 2010
- The impact of household income on product interest and attitudes towards diets
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- Figure 55: Interest in weight loss/diet trends, by household income, February 2010
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- Figure 56: Opinions and attitudes about diets, by household income, February 2010
- Diet challenges of upper-income respondents
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- Figure 57: Diet struggles and challenges, by household income, February 2010
- Urbanites more health-focused
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- Figure 58: Interest in food/diet trends, by area, February 2010
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- Figure 59: Interest in weight loss/diet trends, by area, February 2010
Appendix: Trade Associations
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