Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Consumer survey data
- Advertising sources
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Overview
- Competition for web shoppers
- Retail beauty faces economic and population challenges
- Mass and drug channels lead the retail market
- Purchases and usage
- Impact of the recession
- Where women shop for beauty care
- Preferences for the beauty care shopping experience
- Impact of race/Hispanic origin
Insights and Opportunities
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- Making ingredient lists easier to understand
- Separating by product type at online stores can challenge brand loyal women
- Drug stores could mirror department store amenities
Inspire Insights
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- The over-optioned consumer gets one more choice
- What’s it all about
- Payless combines shoe shopping with beauty care
Competitive Context
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- Online presence grows as beauty companies exercise more creativity
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- Figure 1: Mary Kay television ad, 2009
Market Factors
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- Key points
- Avoiding repertoire expansion
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- Figure 2: Changes in purchase habits of color cosmetics/facial skincare in the past six months, among women, December 2009
- Shifting female demographics impact the market
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- Figure 3: Women by age, 2005-15
- Teen population growth negatively impacts the beauty retailing market
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- Figure 4: Population by age, 2004-2030
Leading Retailers
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- Overview
- Mass merchandisers
- Drug stores
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- Figure 5: Walgreens television ad, 2009
- Department stores
- Boutique/specialty stores
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- Figure 6: Ulta television ad, 2009
- Direct sellers
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- Figure 7: Mary Kay television ad, 2009
Purchases and Usage
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- Key points
- Most purchase color cosmetics and facial skincare
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- Figure 8: Purchases of color cosmetics and facial skincare in the past six months, among women, by age, December 2009
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- Figure 9: Purchases of color cosmetics and facial skincare in the past six months, among women, by HH income, December 2009
Change in Purchasing Habits
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- Key points
- Color cosmetics
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- Figure 10: Changes in purchase habits of color cosmetics in the past six months, among women, by age, December 2009
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- Figure 11: Changes in purchase habits of color cosmetics in the past six months, among women, by HH income, December 2009
- Facial skincare
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- Figure 12: Changes in purchase habits of facial skincare products in the past six months, among women, by age, December 2009
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- Figure 13: Changes in purchase habits of color cosmetics in the past six months, among women, by HH income, December 2009
Where Women Shop for Beauty Care
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- Key points
- Most use mass and drug stores for cosmetic purchases
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- Figure 14: Retailers shopped for color cosmetics purchases in the past six months, among women, by age, December 2009
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- Figure 15: Retailers shopped for color cosmetics purchases in the past six months, among women, by HH income, December 2009
- Mass and drug channels also most used for facial skincare purchases
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- Figure 16: Retailers shopped for facial skincare purchases in the past six months, among women, by age, December 2009
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- Figure 17: Retailers shopped for facial skincare purchases in the past six months, among women, by HH income, December 2009
- Many prefer BOGO, but interest in retailer loyalty cards is high
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- Figure 18: Interest in retailer loyalty cards, among women, by age, December 2009
Preferences for the Beauty Care Shopping Experience
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- Key points
- Sales associates are not always preferred
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- Figure 19: Attitudes towards beauty retailer sales associates, among women, by age, December 2009
- Beauty care shoppers want a range of in-store provisions
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- Figure 20: Preferred provisions when shopping for beauty care products, among women, by age, December 2009
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- Figure 21: Preferred provisions when shopping for beauty care products, among women, by HH income, December 2009
- Most prefer products grouped by brand, although many prefer product type groupings
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- Figure 22: Preferred displays when shopping for beauty care products, among women, by age, December 2009
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- Figure 23: Preferred displays when shopping for beauty care products, among women, by HH income, December 2009
- Most have no product packaging preferences
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- Figure 24: Attitudes towards product packaging, among women, by age, December 2009
Impact of Race/Hispanic Origin
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- Key points
- Purchases and usage among ethnicities
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- Figure 25: Purchases of color cosmetics and facial skincare in the past six months, among women, by race/Hispanic origin, December 2009
- Impact of the recession among ethnicities—color cosmetics
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- Figure 26: Changes in purchase habits of color cosmetics in the past six months, among women, by race/Hispanic origin, December 2009
- Impact of the recession among ethnicities—facial skincare
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- Figure 27: Changes in purchase habits of facial skincare products in the past six months, among women, by race/Hispanic origin, December 2009
- Where ethnic women shop for beauty care—color cosmetics
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- Figure 28: Retailers used for color cosmetics purchases in the past six months, among women, by race/Hispanic origin, December 2009
- Where ethnic women shop for beauty care—facial skincare
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- Figure 29: Retailers used for facial skincare purchases in the past six months, among women, by race/Hispanic origin, December 2009
- Ethnic preferences for the beauty care shopping experience
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- Figure 30: Attitudes towards beauty retailer sales associates, among women, by race/Hispanic origin, December 2009
- Preferred provisions among ethnicities for the beauty care shopping experience
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- Figure 31: Preferred provisions when shopping for beauty care products, among women, by race/Hispanic origin, December 2009
- Ethnic attitudes towards product packaging
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- Figure 32: Attitudes towards product packaging, among women, by age, December 2009
Cluster Analysis
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- Unchangelings
- Characteristics:
- Prima donnas
- Characteristics:
- Greta Garbos
- Characteristics:
- Characteristic tables:
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- Figure 33: Color cosmetic and facial skincare product clusters, December 2009
- Figure 34: Interest in retailer loyalty cards, by clusters, December 2009
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- Figure 35: Attitudes towards beauty retailer sales associates, by clusters, December 2009
- Figure 36: Preferred provisions when shopping for beauty care products, by clusters, December 2009
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- Figure 37: Attitudes towards product packaging, by clusters, December 2009
- Figure 38: Changes in purchase habits of color cosmetics/facial skincare in the past six months, by clusters, December 2009
- Demographic tables:
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- Figure 39: Color cosmetic and facial skincare product clusters, by age group, December 2009
- Figure 40: Color cosmetic and facial skincare product clusters, by household income group, December 2009
- Figure 41: Color cosmetic and facial skincare product clusters, by Hispanic origin, December 2009
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- Figure 42: Color cosmetic and facial skincare product clusters, by marital status, December 2009
- Figure 43: Color cosmetic and facial skincare product clusters, by education groups, December 2009
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- Figure 44: Color cosmetic and facial skincare product clusters, by employment groups, December 2009
- Cluster methodology:
Custom Consumer Groups
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- Key points
- Women with children are more likely than those without to buy color cosmetics
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- Figure 45: Purchases of color cosmetics and facial skincare in the past six months, among women, by age, December 2009
- Single moms show recessionary concerns for cosmetic purchases
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- Figure 46: Changes in purchase habits of color cosmetics in the past six months, among women, by marital status/presence of children, December 2009
- Single moms buying facial skincare also more strapped
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- Figure 47: Changes in purchase habits of facial skincare products in the past six months, among women, by marital status/presence of children, December 2009
Appendix: Other Useful Consumer Tables
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- Where women shop for beauty care
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- Figure 48: Interest in retailer loyalty cards, among women, by HH income, December 2009
- Preferences for the beauty care shopping experience
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- Figure 49: Attitudes towards beauty retailer sales associates, among women, by HH income, December 2009
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- Figure 50: Attitudes towards product packaging, among women, by HH income, December 2009
Appendix: Trade Associations
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