Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Mintel Menu Insights
- Consumer survey data
- Advertising creative
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Tough times for the restaurant category
- Insights and opportunities
- Hispanics are the key demographic
- Addressing the obesity epidemic
- The future of the kids’ menu
- Parents and kids’ food choices
- Restaurant usage: Breakfast
- Restaurant usage: Lunch
- Restaurant usage: Dinner
Insights and Opportunities
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- Hispanic and hungry
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- Figure 1: Away from home dinner family dining during the week, by restaurant type and race of parent/guardian, November 2009
- Healthier choices for kids
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- Figure 2: What parents would like to see more of on kids’ menus, by household income, November 2009
- Catering to families and kids
- Catering to the affluent
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- Figure 3: Parents’ involvement in children’s food choices when dining out, by household income, November 2009
Inspire Insights
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- Breakfast for Dinner
- What it’s about
- “Hashing” it all out
- Implications
- We’ll Take It To Go
- What it’s about
- The most precious commodity: Leisure time
- Implications
Market Size
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- Key points
- Spending on eating out slows
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- Figure 4: Aggregate yearly expenditures on food away from home, 2003-08
- Married couple families continue to spend
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- Figure 5: Average yearly expenditures on food away from home, by selected consumer units, 2003-08
- Growth in consumer units will help category
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- Figure 6: Number of consumer units in US, 2003-08
Competitive Context
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- Cooking at home or going to the movies instead of eating out
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- Figure 7: Spending less on eating out, gourmet foods and cookware compared to last year, by class segment October 2009
Market Drivers
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- Key points
- The recession wreaks havoc
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- Figure 8: Consumer Sentiment Index, by quarter, 2001-09
- Figure 9: Change in disposable personal income, by month, January 2007-December 2009
- Trading down and out because of the recession
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- Figure 10: Restaurant performance, expectations and current situation indices, Jan 09-Dec 09
- Figure 11: Impact of recession on family dining out habits on weekends, by race/Hispanic origin, November 2009
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- Figure 12: Consumer Price Index—all items and key consumer markets, August 2007, 2008 and 2009
- Growing Hispanic households suggest brighter future
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- Figure 13: U.S. Hispanic population, by age, 2005-15
- Figure 14: General U.S. population by age, 2005-15
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- Figure 15: Hispanic households, by size, 2009
- Less leisure time drives eating out
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- Figure 16: Hours available for leisure per week, 1973-2008
- The obesity epidemic and potential implications
- Celebrating good times by dining out
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- Figure 17: Occasion-based dining, by household income, November 2009
Restaurant Innovation and Innovators: Healthy Meals
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- Key points
- QSRs delivering healthier fare
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- Figure 18: Incidence of nutritional claims on kids’ menus, Q3 2008-Q4 2009
- Fast casual and casual chains offering healthier fare
Restaurant Innovation and Innovators: Price Promotion
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- Key points
- Value doesn’t mean cheap
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- Figure 19: Average price of kids’ menu entrées, by segment, Q4 2009
- Figure 20: Average price of adult menu entrées, by segment, Q4 2009
- Price promotions at QSRs
- Price promotions at fast casual and casual
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- Figure 21: Average price of kids’ menu entrées, all restaurants, by quarter, Q3 2008-Q4 2009
- Figure 22: Average price of adult menu entrées, by quarter, Q3 2008-Q4 2009
Restaurant Innovation and Innovators: Variety
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- Key points
- Innovation invades the world of chicken fingers
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- Figure 23: Incidence of kids’ menu entrées by segment, Q4 2009
- Figure 24: Incidence of adult menu entrées by segment, Q4 2009
Restaurant Innovation and Innovators: Breakfast
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- Key points
- Still going to QSRs, but interested in new items
- Breakfast innovation at QSRs
- Breakfast innovation at fast casual and casual
Brand Qualities—Olive Garden
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- Affordable and enticing menu
- Effective branding
- Examples of commercials
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- Figure 25: Olive Garden television ad, 2009
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- Figure 26: Olive Garden television ad, 2009
- Charitable outreach
Brand Qualities—McDonald’s
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- Overview
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- Figure 27: McDonald’s television ad, 2009
- Discounts and product promotions
- Sponsorships and marketing tie-ins
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- Figure 28: U.S. sales of leading burger QSR chains, 2006 and 2008
Advertising and Promotion
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- Overview
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- Figure 29: Twenty largest U.S. restaurant chains, by ad spend, 2007-08
- Wendy’s
- Subway
- Other interesting ad initiatives
- Analysis of commercials
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- Figure 30: KFC television ad, 2009
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- Figure 31: Subway television ad, 2009
Restaurant Usage: Breakfast
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- Key points
- 25-34s, with children, and eating breakfast out
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- Figure 32: Away from home breakfast family dining during the week, by restaurant type and age of parent/guardian, November 2009
- Youngsters make a difference for breakfast
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- Figure 33: Away from home breakfast family dining during the week, by restaurant type and age of child/children, November 2009
- 25-34s eating breakfast out on weekends
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- Figure 34: Away from home breakfast family dining during the weekend, by restaurant type and age of parent/guardian, November 2009
- Affluent and eating breakfast out
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- Figure 35: Away from home breakfast family dining during the week, by restaurant type and household income, November 2009
Restaurant Usage: Lunch
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- Key points
- 25-34s, with children and eating family weekday lunch out
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- Figure 36: Away from home lunch family dining during the week, by restaurant type and age of parent/guardian, November 2009
- Youngsters make a difference for family weekday lunch
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- Figure 37: Away from home lunch family dining during the week, by restaurant type and age of child/children, November 2009
- 25-34 and eating family lunch out on weekends
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- Figure 38: Away from home lunch family dining during the weekend, by restaurant type and age of parent/guardian, November 2009
- Affluent and eating family lunch out during week
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- Figure 39: Away from home lunch family dining during the week, by restaurant type and household income, November 2009
Restaurant Usage: Dinner
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- Key points
- 25-34s and eating family dinner out during week
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- Figure 40: Away from home dinner family dining during the week, by restaurant type and age of parent/guardian
- 25-34s dining out on weekend
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- Figure 41: Away from home dinner family dining during the weekend, by restaurant type and age of parent/guardian, November 2009
The Future of the Kids’ Menu
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- Key points
- Parents want healthier fare for kids
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- Figure 42: What parents would like to see more of on kids’ menus, by household income, November 2009
- With youngsters and wanting healthier options
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- Figure 43: What parents would like to see more of on kids’ menus, by age of child/children, November 2009
Parents and Kids’ Food Choices
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- Key points
- Affluent and limiting choices
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- Figure 44: Parents’ involvement in children’s food choices when dining out, by household income, November 2009
- With youngsters and setting an example
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- Figure 45: Parents’ involvement in children’s food choices when dining out, by age of child/children, November 2009
The Future of the Adult Menu
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- Key point
- More chicken, salad, and seafood, please
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- Figure 46: What dinner entrées people would like to see more of on regular menus, by household income, November 2009
Eating at Home
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- Key points
- Half eating at home
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- Figure 47: Number of at home family dinners during the week, by age of parent/guardian, November 2009
The Impact of Race and Hispanic origin
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- Key points
- Hispanics and eating lunch out
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- Figure 48: Away from home lunch family dining during the week, by race/Hispanic origin of parent/guardian, November 2009
- Hispanic and eating dinner out
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- Figure 49: Away from home dinner family dining during the week, by race/Hispanic origin of parent/guardian, November 2009
- What parents want on kids’ menus
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- Figure 50: What parents would like to see more of on kids’ menus, by race/Hispanic origin of parent/guardian, November 2009
- Hispanics are more involved in ordering
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- Figure 51: Parents’ involvement in children’s food choices when dining out, by race/Hispanic origin of parent/guardian, November 2009
Cluster Analysis
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- Economizers
- Diminishers
- Upholders
- Cluster characteristics
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- Figure 52: Family dining clusters, November 2009
- Figure 53: Weekday dining habits, by family dining clusters, November 2009
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- Figure 54: Weekend dining habits, by family dining clusters, November 2009
- Figure 55: Parent’s involvement in children’s food choices when dining out, by family dining clusters, November 2009
- Cluster demographics
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- Figure 56: Family dining clusters, by gender, November 2009
- Figure 57: Family dining clusters, by age group, November 2009
- Figure 58: Family dining clusters, by household income, November 2009
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- Figure 59: Family dining clusters, by race, November 2009
- Figure 60: Family dining clusters, by Hispanic origin, November 2009
- Cluster methodology
Appendix: Additional Consumer Tables
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- Affluent like dining out
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- Figure 61: Enjoyment of dining out, by household income, by agree, November 2009
- Hispanics eat breakfast at a variety of restaurants
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- Figure 62: Away from home breakfast family dining during the week, by restaurant type and race/Hispanic origin of parent/guardian, November 2009
- Blacks like fast food for breakfast on weekends
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- Figure 63: Away from home breakfast family dining during the weekend, by race/Hispanic origin of parent/guardian, November 2009
- Hispanics dine out for dinner on weekends
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- Figure 64: Away from home dinner family dining during the weekend, by race/Hispanic origin of parent/guardian, November 2009
- Older kids and eating less often at home
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- Figure 65: At home family dining during the week, by age of child/children, November 2009
- Less affluent dine together less
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- Figure 66: At home family dining during the weekend, by household income, November 2009
- What Asians want
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- Figure 67: What dinner entrées people would like to see more of on regular menus, by race/Hispanic origin, November 2009
Appendix: Trade Associations
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