American families’ perceptions and habits towards full-service and limited-service restaurants have been changing in the wake of the recession. As a result, new opportunities have emerged from this tumultuous period.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
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Market Size
Competitive Context
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Restaurant Usage: Breakfast
Restaurant Usage: Lunch
Restaurant Usage: Dinner
The Future of the Kids’ Menu
Parents and Kids’ Food Choices
The Future of the Adult Menu
Eating at Home
The Impact of Race and Hispanic origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Restaurant Innovation and Innovators: Healthy Meals
Restaurant Innovation and Innovators: Price Promotion
Restaurant Innovation and Innovators: Variety
Restaurant Innovation and Innovators: Breakfast
Brand Qualities—Olive Garden
Brand Qualities—McDonald’s
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Additional Consumer Tables
Appendix: Trade Associations
11th May 2010
While offering gluten-free menu items represents an opportunity for all operators, it requires a greater attention to detail and operations than a traditional “diet” menu 
16th March 2010
According to Mintel’s forthcoming report on healthy dining, 49% of consumers say they are eating healthier this year compared to last year. But for every trend there is a counter trend. The latest indulgent craze to hit the menu is loaded french fries.
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Usage of different types of restaurants (QSRs, fast casual and full service) by different demographics for breakfast, lunch and dinner
