Table of Contents
Issues in the Market
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- Methodology
Future Opportunities
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- Motivating the young
- Good health = Beauty
- Information overload
- Advice & reassurance
- Promoting wider appeal
- Customised membership
Lifestyle Sector in Brief
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- Health Freaks (17% of respondents or 7 million internet users aged 16+)
- Health Aware (19% of respondents or 8 million internet users aged 16+)
- Moderation In All Things (32% of respondents or 13 million internet users aged 16+)
- Am I Bovvered? (32% of respondents or 13 million internet users aged 16+)
- Motivation needed for men
- Appearance key motivator for young
- The role of the internet
- Information overload
- Government initiatives
Attitudes Towards Health
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- Key points
- Consumer attitudes towards health and lifestyle
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- Figure 1: Attitudes towards health, November 2009
- Health awareness groups
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- Figure 2: Health awareness target groups, November 2009
- Health Freaks (17% of respondents or 7 million internet users aged 16+)
- Who are they?
- Targeting opportunities
- Health Aware (19% of respondents or 8 million internet users aged 16+)
- Who are they?
- Targeting opportunities
- Moderation In All Things (32% of respondents or 13 million internet users aged 16+)
- Who are they?
- Targeting opportunities
- Am I Bovvered? (32% of respondents or 13 million internet users aged 16+)
- Who are they?
- Targeting opportunities
Health Experience
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- Key points
- Experience of stress
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- Figure 3: Those with stressful lifestyles, and those who take time to relax and unwind, by demographic sub-group, November 2009
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- Figure 4: Attitudes towards health – those with stressful lifestyles, and those who take time to relax and unwind, November 2009
- Experience of ill-health
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- Figure 5: Diseases personally suffer from and/or have family history of, November 2009
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- Figure 6: The relationship between conditions suffered from and family history, November 2009
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- Figure 7: The relationship between stress, relaxation and ill-health, November 2009
- The relationship between illness and health awareness
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- Figure 8: Conditions suffer from personally, by health awareness groups, November 2009
- What makes people change their behaviour?
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- Figure 9: What caused changes in own lifestyle, by gender, November 2009
- Motivation needed for men
- Focus on appearance prompts health-conscious behaviour in the young
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- Figure 10: What caused changes in own lifestyle, by age group, November 2009
- Motivation and health awareness
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- Figure 11: What caused changes in own lifestyle, by health awareness groups, November 2009
- Which health problems make people change?
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- Figure 12: Relationship between own health and health-related reasons for changing behaviour, November 2009
- The effect of family history
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- Figure 13: Those who have changed behaviour because of family history of illness, by family history, November 2009
Dietary Concerns
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- Key points
- Five-year trends in attitudes towards food
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- Figure 14: Changes in eating habits and attitudes towards diet, 2005-09
- Consumer eating habits
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- Figure 15: Eating habits, November 2009
- Fresh fruit and vegetables
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- Figure 16: Fresh produce and diet, by demographics, November 2009
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- Figure 17: Fresh produce and diet, by health awareness groups, November 2009
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- Figure 18: Fresh produce and diet, by conditions suffered from, November 2009
- Fatty foods
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- Figure 19: Fatty foods in the diet, by demographics, November 2009
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- Figure 20: Fatty foods in the diet, by health awareness groups, November 2009
- Sugary foods
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- Figure 21: Sugary foods in the diet, by demographics, November 2009
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- Figure 22: Sugary foods in the diet, by health awareness groups, November 2009
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- Figure 23: Sugary foods in the diet, by conditions suffered from, November 2009
- Functional foods and ‘superfoods’
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- Figure 24: Functional foods and ‘superfoods’ in the diet, by demographics, November 2009
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- Figure 25: Functional foods and ‘superfoods’ in the diet, by health awareness groups, November 2009
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- Figure 26: Functional foods and ‘superfoods’ in the diet, by conditions suffered from, November 2009
- Red meat
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- Figure 27: Red meat in the diet, by demographics, November 2009
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- Figure 28: Red meat in the diet, by health awareness groups, November 2009
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- Figure 29: Red meat in the diet, by conditions suffered from, November 2009
- ‘Anything goes…?’
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- Figure 30: Dietary free spirits, by demographics, November 2009
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- Figure 31: Agreement with the statement ‘I eat what I like and don’t worry about how healthy my diet is’, by health awareness groups, November 2009
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- Figure 32: Dietary free spirits, by conditions suffered from, November 2009
The Role of Exercise
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- Key points
- Exercise habits and motivation
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- Figure 33: Exercise habits, November 2009
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- Figure 34: Exercise habits, by demographics, November 2009
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- Figure 35: Exercise habits, by health attitude groups, November 2009
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- Figure 36: Health conditions suffered from – by those who take little or no exercise, November 2009
- Why do people exercise?
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- Figure 37: Motivations for exercise, by demographics, November 2009
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- Figure 38: Motivations for exercise, by health awareness groups, November 2009
- Is there a negative side to exercise?
- The relationship between eating habits and exercise
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- Figure 39: Eating habits, by amount of exercise taken, November 2009
Weight and Health
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- Key points
- Trends in attitudes towards weight
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- Figure 40: Those who are trying to lose weight – trends, 2005-09
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- Figure 41: Those who seek out light/diet versions of food and drink, 2005-09
- Perceived weight and attitudes towards losing weight
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- Figure 42: Own perceived weight and attitudes towards losing weight, by demographics, November 2009
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- Figure 43: Those who are always trying to lose weight, by gender and own perceived weight, November 2009
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- Figure 44: General attitudes towards health – those who are always dieting to try to lose weight, November 2009
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- Figure 45: Own perceived weight and attitudes to losing weight, by health awareness groups, November 2009
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- Figure 46: Conditions suffered from, by own perceived weight, November 2009
- Changing behaviour
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- Figure 47: What caused changes in own lifestyle, by own perceived weight, November 2009
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- Figure 48: What caused changes in own lifestyle, by gender and perceived weight, November 2009
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- Figure 49: Eating habits, by own perceived weight, November 2009
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- Figure 50: Amount of exercise taken, by own perceived weight, November 2009
Smoking and Alcohol
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- Key points
- Trends in smoking behaviour
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- Figure 51: Smoking behaviour, 2005-09
- Smoking behaviour and lifestyle
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- Figure 52: Smoking habits, by demographics, November 2009
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- Figure 53: Smoking habits, by health awareness group, November 2009
- Figure 54: Conditions suffered from, by smoking behaviour, November 2009
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- Figure 55: Complaints suffered from*, by smoking behaviour, 2009
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- Figure 56: Number of complaints suffered from*, by smoking behaviour, 2009
- Changing behaviour
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- Figure 57: What caused changes in behaviour, by smoking behaviour, November 2009
- Figure 58: Eating habits, by smoking behaviour, November 2009
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- Figure 59: Exercise habits, by smoking behaviour, November 2009
- Drinking
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- Figure 60: Units of alcohol have in an average week, by demographics, November 2009
Sources of Help and Advice
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- Key points
- Health advice
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- Figure 61: Sources of health advice and/or information found most useful, November 2009
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- Figure 62: Sources of health advice and/or information found most useful, by health awareness groups, November 2009
- The role of the internet
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- Figure 63: The internet as a source of help and advice, by demographics, November 2009
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- Figure 64: The internet as a source of help and advice, by conditions suffered from, November 2009
- The role of peers
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- Figure 65: Peer help and advice on health matters, by demographics, November 2009
- The role of the media
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- Figure 66: Media help and advice on health matters, by demographics, November 2009
- Check-ups and professional medical advice
- The pharmacist
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- Figure 67: Those who seek help and advice on health matters from their local pharmacist, by demographics, November 2009
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- Figure 68: Those who seek help and advice on health matters from their local pharmacist, by conditions suffered from, November 2009
- Attitudes towards routine health checks
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- Figure 69: Attitudes towards routine health checks, by demographics, November 2009
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- Figure 70: Attitudes towards routine health checks, by conditions suffered from, November 2009
- Can GP’s surgeries cope with more health checks?
- Trends in seeking professional advice
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- Figure 71: Usual course of action if have flu with a slight temperature, 2005-09
- The role of alternative medicines
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- Figure 72: Alternative therapies, supplements, etc. used/done in the past year, November 2009
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- Figure 73: Alternative therapies, supplements, etc. used/done in the past year, by health awareness group, November 2009
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- Figure 74: Alternative therapies, supplements, etc. used/done in the past year, by conditions suffered from, November 2009
A Healthy Outlook?
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- Don’t worry, be happy…
Appendix – Attitudes Towards Health
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- Health awareness groups
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- Figure 75: Eating habits/health, by target groups on eating habits/health, November 2009
- Figure 76: Target groups on eating habits/health, by demographics, November 2009
Appendix – Health Experience
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- Figure 77: Most common diseases personally suffer from, by demographics, November 2009
- Figure 78: Next most common diseases personally suffer from, by demographics, November 2009
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Appendix – Dietary Concerns
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- Figure 79: Fatty foods in the diet, by conditions suffered from, November 2009
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Appendix – Sources of Help and Advice
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- Figure 80: Number of sources of health advice and/or information found useful, by health awareness groups, November 2009
- Figure 81: Peer help and advice on health matters, by conditions suffered from, November 2009
- Figure 82: Alternative therapies, supplements, etc. used/done in the past year, by demographics, November 2009
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