Author: Mintel Group Ltd.
Last saved by: HTTP server

An Ounce of Prevention: Preventing Illness Through Healthy Living - UK - January 2010

ISSUES IN THE MARKET
Methodology
FUTURE OPPORTUNITIES
 MOTIVATING THE YOUNG
Good health = Beauty
 INFORMATION OVERLOAD
Advice & reassurance
 PROMOTING WIDER APPEAL
Customised membership
LIFESTYLE SECTOR IN BRIEF
Health Freaks (17% of respondents or 7 million internet users aged 16+)
Health Aware (19% of respondents or 8 million internet users aged 16+)
Moderation In All Things (32% of respondents or 13 million internet users aged 16+)
Am I Bovvered? (32% of respondents or 13 million internet users aged 16+)
 MOTIVATION NEEDED FOR MEN
 APPEARANCE KEY MOTIVATOR FOR YOUNG
 THE ROLE OF THE INTERNET
 INFORMATION OVERLOAD
 GOVERNMENT INITIATIVES
ATTITUDES TOWARDS HEALTH
Key points
 CONSUMER ATTITUDES TOWARDS HEALTH AND LIFESTYLE
Figure 1: Attitudes towards health, November 2009
 HEALTH AWARENESS GROUPS
Figure 2: Health awareness target groups, November 2009
Health Freaks (17% of respondents or 7 million internet users aged 16+)
Who are they?
Targeting opportunities
Health Aware (19% of respondents or 8 million internet users aged 16+)
Who are they?
Targeting opportunities
Moderation In All Things (32% of respondents or 13 million internet users aged 16+)
Who are they?
Targeting opportunities
Am I Bovvered? (32% of respondents or 13 million internet users aged 16+)
Who are they?
Targeting opportunities
HEALTH EXPERIENCE
Key points
 EXPERIENCE OF STRESS
Figure 3: Those with stressful lifestyles, and those who take time to relax and unwind, by demographic sub-group, November 2009
Figure 4: Attitudes towards health – those with stressful lifestyles, and those who take time to relax and unwind, November 2009
 EXPERIENCE OF ILL-HEALTH
Figure 5: Diseases personally suffer from and/or have family history of, November 2009
Figure 6: The relationship between conditions suffered from and family history, November 2009
Figure 7: The relationship between stress, relaxation and ill-health, November 2009
The relationship between illness and health awareness
Figure 8: Conditions suffer from personally, by health awareness groups, November 2009
 WHAT MAKES PEOPLE CHANGE THEIR BEHAVIOUR?
Figure 9: What caused changes in own lifestyle, by gender, November 2009
Motivation needed for men
Focus on appearance prompts health-conscious behaviour in the young
Figure 10: What caused changes in own lifestyle, by age group, November 2009
Motivation and health awareness
Figure 11: What caused changes in own lifestyle, by health awareness groups, November 2009
Which health problems make people change?
Figure 12: Relationship between own health and health-related reasons for changing behaviour, November 2009
 THE EFFECT OF FAMILY HISTORY
Figure 13: Those who have changed behaviour because of family history of illness, by family history, November 2009
DIETARY CONCERNS
Key points
 FIVE-YEAR TRENDS IN ATTITUDES TOWARDS FOOD
Figure 14: Changes in eating habits and attitudes towards diet, 2005-09
 CONSUMER EATING HABITS
Figure 15: Eating habits, November 2009
 FRESH FRUIT AND VEGETABLES
Figure 16: Fresh produce and diet, by demographics, November 2009
Figure 17: Fresh produce and diet, by health awareness groups, November 2009
Figure 18: Fresh produce and diet, by conditions suffered from, November 2009
 FATTY FOODS
Figure 19: Fatty foods in the diet, by demographics, November 2009
Figure 20: Fatty foods in the diet, by health awareness groups, November 2009
 SUGARY FOODS
Figure 21: Sugary foods in the diet, by demographics, November 2009
Figure 22: Sugary foods in the diet, by health awareness groups, November 2009
Figure 23: Sugary foods in the diet, by conditions suffered from, November 2009
 FUNCTIONAL FOODS AND ‘SUPERFOODS’
Figure 24: Functional foods and ‘superfoods’ in the diet, by demographics, November 2009
Figure 25: Functional foods and ‘superfoods’ in the diet, by health awareness groups, November 2009
Figure 26: Functional foods and ‘superfoods’ in the diet, by conditions suffered from, November 2009
 RED MEAT
Figure 27: Red meat in the diet, by demographics, November 2009
Figure 28: Red meat in the diet, by health awareness groups, November 2009
Figure 29: Red meat in the diet, by conditions suffered from, November 2009
 ‘ANYTHING GOES…?’
Figure 30: Dietary free spirits, by demographics, November 2009
Figure 31: Agreement with the statement ‘I eat what I like and don’t worry about how healthy my diet is’, by health awareness groups, November 2009
Figure 32: Dietary free spirits, by conditions suffered from, November 2009
THE ROLE OF EXERCISE
Key points
 EXERCISE HABITS AND MOTIVATION
Figure 33: Exercise habits, November 2009
Figure 34: Exercise habits, by demographics, November 2009
Figure 35: Exercise habits, by health attitude groups, November 2009
Figure 36: Health conditions suffered from – by those who take little or no exercise, November 2009
 WHY DO PEOPLE EXERCISE?
Figure 37: Motivations for exercise, by demographics, November 2009
Figure 38: Motivations for exercise, by health awareness groups, November 2009
 IS THERE A NEGATIVE SIDE TO EXERCISE?
 THE RELATIONSHIP BETWEEN EATING HABITS AND EXERCISE
Figure 39: Eating habits, by amount of exercise taken, November 2009
WEIGHT AND HEALTH
Key points
 TRENDS IN ATTITUDES TOWARDS WEIGHT
Figure 40: Those who are trying to lose weight – trends, 2005-09
Figure 41: Those who seek out light/diet versions of food and drink, 2005-09
 PERCEIVED WEIGHT AND ATTITUDES TOWARDS LOSING WEIGHT
Figure 42: Own perceived weight and attitudes towards losing weight, by demographics, November 2009
Figure 43: Those who are always trying to lose weight, by gender and own perceived weight, November 2009
Figure 44: General attitudes towards health – those who are always dieting to try to lose weight, November 2009
Figure 45: Own perceived weight and attitudes to losing weight, by health awareness groups, November 2009
Figure 46: Conditions suffered from, by own perceived weight, November 2009
 CHANGING BEHAVIOUR
Figure 47: What caused changes in own lifestyle, by own perceived weight, November 2009
Figure 48: What caused changes in own lifestyle, by gender and perceived weight, November 2009
Figure 49: Eating habits, by own perceived weight, November 2009
Figure 50: Amount of exercise taken, by own perceived weight, November 2009
SMOKING AND ALCOHOL
Key points
 TRENDS IN SMOKING BEHAVIOUR
Figure 51: Smoking behaviour, 2005-09
 SMOKING BEHAVIOUR AND LIFESTYLE
Figure 52: Smoking habits, by demographics, November 2009
Figure 53: Smoking habits, by health awareness group, November 2009
Figure 54: Conditions suffered from, by smoking behaviour, November 2009
Figure 55: Complaints suffered from*, by smoking behaviour, 2009
Figure 56: Number of complaints suffered from*, by smoking behaviour, 2009
 CHANGING BEHAVIOUR
Figure 57: What caused changes in behaviour, by smoking behaviour, November 2009
Figure 58: Eating habits, by smoking behaviour, November 2009
Figure 59: Exercise habits, by smoking behaviour, November 2009
 DRINKING
Figure 60: Units of alcohol have in an average week, by demographics, November 2009
SOURCES OF HELP AND ADVICE
Key points
 HEALTH ADVICE
Figure 61: Sources of health advice and/or information found most useful, November 2009
Figure 62: Sources of health advice and/or information found most useful, by health awareness groups, November 2009
 THE ROLE OF THE INTERNET
Figure 63: The internet as a source of help and advice, by demographics, November 2009
Figure 64: The internet as a source of help and advice, by conditions suffered from, November 2009
 THE ROLE OF PEERS
Figure 65: Peer help and advice on health matters, by demographics, November 2009
 THE ROLE OF THE MEDIA
Figure 66: Media help and advice on health matters, by demographics, November 2009
 CHECK-UPS AND PROFESSIONAL MEDICAL ADVICE
The pharmacist
Figure 67: Those who seek help and advice on health matters from their local pharmacist, by demographics, November 2009
Figure 68: Those who seek help and advice on health matters from their local pharmacist, by conditions suffered from, November 2009
Attitudes towards routine health checks
Figure 69: Attitudes towards routine health checks, by demographics, November 2009
Figure 70: Attitudes towards routine health checks, by conditions suffered from, November 2009
Can GP’s surgeries cope with more health checks?
Trends in seeking professional advice
Figure 71: Usual course of action if have flu with a slight temperature, 2005-09
 THE ROLE OF ALTERNATIVE MEDICINES
Figure 72: Alternative therapies, supplements, etc. used/done in the past year, November 2009
Figure 73: Alternative therapies, supplements, etc. used/done in the past year, by health awareness group, November 2009
Figure 74: Alternative therapies, supplements, etc. used/done in the past year, by conditions suffered from, November 2009
A HEALTHY OUTLOOK?
 DON’T WORRY, BE HAPPY…
APPENDIX – ATTITUDES TOWARDS HEALTH
 HEALTH AWARENESS GROUPS
Figure 75: Eating habits/health, by target groups on eating habits/health, November 2009
Figure 76: Target groups on eating habits/health, by demographics, November 2009
APPENDIX – HEALTH EXPERIENCE
Figure 77: Most common diseases personally suffer from, by demographics, November 2009
Figure 78: Next most common diseases personally suffer from, by demographics, November 2009
APPENDIX – DIETARY CONCERNS
Figure 79: Fatty foods in the diet, by conditions suffered from, November 2009
APPENDIX – SOURCES OF HELP AND ADVICE
Figure 80: Number of sources of health advice and/or information found useful, by health awareness groups, November 2009
Figure 81: Peer help and advice on health matters, by conditions suffered from, November 2009
Figure 82: Alternative therapies, supplements, etc. used/done in the past year, by demographics, November 2009

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.