This report examines the eating habits of adults in OPHs. No one consumer product market will be examined, however, Mintel will explore a whole range of food products, with reference to how they fit into the daily eating patterns of people living on their own.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Household Income and Expenditure
Convenience Food Consumption
Food Shopping Habits
Food Consumption Habits
The Consumer – Attitudes towards Food
The Consumer – Eating Habits
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Changing Lifestyles
Appendix – Food Consumption
Appendix – Consumption Habits
Appendix – Attitudes towards Food
Appendix – Eating Habits
Appendix – Targeting Opportunities
14th December 2009
The average household size is shrinking, and as such food manufacturers need to ensure the needs of these smaller households are not overlooked. |
Almost half of One Person Households (OPHs) feel cooking from scratch is more economical than buying a ready meal, and they are likely to be cooking in bulk, and freezing the excess food.
