Chocolate Confectionery - Ireland - July 2010
Chocolate Confectionery - Ireland - July 2010

Chocolate manufacturers have had to respond to the effects of the recession in order to maintain performance. As a result, the retail value of sales in both RoI and NI markets increased marginally in 2009. According to trade sources, consumers perceive chocolate to be an affordable luxury in a depressed economy.

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Overview

Overview

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Insights and Opportunities
Market in Brief
Fast Forward Trends

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Market Segmentation

Consumer

Consumer

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Consumer Penetration and Consumption of Chocolate
Consumers and Chocolate Purchasing Occasions
Consumer Typologies

Brand/Company

Brand/Company

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Who’s Innovating?
Companies and Brands

Data

Data

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Appendix

Other

Attitudes Towards Chocolate Confectionery