Nearly nine out of ten women surveyed for this report said that they have shopped for clothing themselves in the past year, and eight out of ten have made a purchase. These women purchase numerous items, expressing what motivates them, what challenges and frustrates them with the retail experience, and how and where they accomplish the task of shopping. The ultimate goal of women who shop for clothes is to ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Women’s Clothing Purchases in the Past Year
Attitudes/Opinions about Shopping for Women’s Clothing
Types of Women’s Clothing Purchased
Retailers Where Women’s Clothing is Purchased
Issues Encountered When Shopping for Sizes
Clothes Shopping Habits and Preferences
Biggest Challenges When Clothes Shopping
Ways to Improve the Women’s Apparel Retail Landscape/Experience
Clothing Qualities to Seek and Avoid
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Companies and Brands
Innovation and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
13th October 2010
Gap discovers brand affection can be a dangerous thing.
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The ways in which population growth among women will impact the women’s clothing market, with key analysis of specific demographics
