Growth in the OTC analgesic market has been stunted, as consumers feel the effects of both the difficult economy and a slew of product recalls in the sector. Branded products face an unprecedented challenge from private label manufacturers. Future growth prospects will depend on the ability of marketers to reignite trust in, and passion for, their brands. In this exclusive report, Mintel reviews the sales performance and positioning of leading ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Analgesic Tablets
Segment Performance—Analgesic Liquids
Segment Performance—Feminine Pain Relievers
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Other FDMx
Brands and Marketing Strategy
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Types of Analgesics Used
Usage Habits
Perceived Effectiveness
Product Selection
Where Analgesics are Kept
Appeal of New Brands
Concern About Side Effects
OTC Analgesics and Children
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Analgesic Tablets
Brand Share—Analgesic Liquids
Brand Share—Feminine Pain Relievers
Innovation and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Builders Panel Data
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
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Which competing brands have benefited most from the Tylenol crisis?
