African Americans view fashion as a means to influence how they’re viewed by the world and express what they think of themselves. Rather than follow trends African Americans, especially young Black men, are the trendsetters—everything they’re doing is reflected in popular culture and is then adopted by mainstream society. This report will help marketers determine cultural and economic factors that impact purchasing behaviors and brand preferences among ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Black Apparel and Footwear Consumer
Sneakers and Athletic Shoes
Women’s Apparel and Accessories
Men’s Apparel and Accessories
Children’s Apparel and Footwear
Preferred Retailers for Adult Clothing
Attitudes Toward Fashion
Cluster Analysis
U.S. Black Population
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
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How are Black shoppers adjusting to today’s economic challenges?
