“Black consumers spend a tremendous amount of their discretionary income on apparel and footwear. Although the recent recession did impact apparel expenditures, steady increases have been observed in the last two years. Black consumers tend to be style conscious and follow the latest fashion trends. This consumer loves to shop and shop a wide range of stores – brick and mortar as well as online.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scopes and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Clothing and Footwear Expenditures
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Attitudes Toward Fashion
Shopping for Adult Apparel
Shopping for Adult Shoes
Shopping for Children’s Apparel and Footwear
Attitudes Toward Shopping
The Black Male Shopper
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
US Black Population
Appendix – Additional Tables
Appendix – Trade Associations
18th February 2015
“Black buying power – currently at $1 trillion – is expected to climb to $1.3 trillion by 2018, representing a 411% gain from 1990. The growth in Black buying power has outpaced that of Whites. Despite the fact that Blacks have lower income than Whites, they are just as ... 
27th August 2014
“August 2014 marked the 11th annual National Black Business Month, which encourages Blacks to shop and support Black-owned businesses in their community. According to the US Census’ 2007 Survey of Black-owned Businesses, there are nearly 2 million Black-owned businesses in the US. The 2012 survey results will be released ...
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Compared to 2010, how have Black consumers’ attitudes and behaviors toward apparel and footwear changed?
