The extensive media attention that moms’ increasing influence over many aspects of family life has received in recent years has overshadowed a quiet revolution underway among dads. Just as moms are now exerting even greater control over traditionally male product categories such as cars and computers, dads are putting in more time caring for the kids and shopping for groceries. While the current recession, which has resulted in far greater ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
How Many Dads?
Who Are the Dads?
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Dads and Their Families
Working Status of Dads
Sharing Responsibility
Dads and Discipline
Dads, Food, Nutrition, Dining and Entertainment
Dad Goes Shopping
Dads’ Relationships with Their Kids
Influence on Family Purchase Decisions
Dads and Family Activities
Where Dads Get Parenting Information
Dads and Social Media
Dad Advertising and Promotion
Dads and Gifts
Dads Apart from Their Families
Custom Consumer Groups
Cluster Analysis
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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The demographics of fatherhood, ranging from their age, income, employment, marital status and the type of household in which they live
