US Marketing to Black Moms Consumer Report 2023
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In the US, there are nearly 5 million Black mothers with children under the age of 18, making up about 14% of all U.S. moms. Brands who understand the needs of this demographic can act effectively to engage them, and this report aims to provide that understanding.
Below, we’ve summarized the key topics covered and provided hand-selected findings from the full document.
Here we’ve provided three key insights from consumer research to enable an actionable understanding of this important demographic.
Brands can assist Black moms by acknowledging the whole range of motherhood and focusing on the various stages and challenges that come with it. Recognizing Black moms as individuals, not just mothers, can help elevate their role as mothers and in life. A good start might be through offering support in areas such as mental load management, skill improvement, financial literacy, and self-care.
Buy your copy of this report and enable your business insights strategy today. You may also be interested in browsing our research reports on Black Americans.
Leading multicultural consumer insights analyst Courtney Rominiyi provides expert analysis and commentary with this in-depth report.
Black moms are looking for relief. They want to help their families financially, spend time on self-care and create efficiencies for household responsibilities.
Courtney Rominiyi
Multicultural Consumer Insights Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.