This report assesses the market for products used for cleaning and polishing in a domestic context.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Use of Cleaning Products
The Consumer – Cleaning Habits
Attitudes Towards Housework
Factors Influencing Choice of Household Cleaner
Attitudes Towards Promotions and Brands
Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Brand Elements
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Who’s Innovating?
Appendix – Consumer Cleaning Habits
Appendix – Use of Cleaning Products
Appendix – Attitudes Towards Housework
Appendix – Factors Influencing Choice
Appendix – Attitudes Towards Promotions and Brands
Appendix – Target Groups
5th April 2011
28th February 2011
“With incomes being squeezed and fears of interest rates rising as early as May, many consumers will be reluctant to commit themselves to major spending on the home. Spring cleaning can be promoted as an inexpensive way to revitalise the home and give people a lift through visible improvements to ...
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Almost six in ten consumers always clean/tidy their home before guests arrive; nearly eight in ten value having a clean house; and a further six in ten actually gain satisfaction from doing housework. The latter attitude is particularly prevalent among women (rising to 70%), and among the 25-34s (66%).
