The UK market for household cleaning products was valued at some £523 million (821 million Euros) in 2002, up by 3.2% in sterling terms on 2001 and 9% on 1998. For an increasingly mature market, this was a healthy performance, supported by innovative new product development in the forms of single-use wipes, electrostatic cloths, liquid rim blocks, fragranced specialist cleaners, and so forth. The year 2003 is expected to see further growth and the market is estimated to stand at £536 million (€837 million) at the end of the year.

Analysing the market’s size, trends, structure and consumers, Mintel’s research offers marketers a valuable overview of the factors that are influencing the market’s dynamics. Designed to inform and focus marketing activity, Mintel’s research highlights areas of potential that will maximise your sales and increase your share of the household cleaners market.

Please note that ‘Household Cleaning in the UK' is published as part of ‘Household Cleaning in Europe'. Should you wish to order more than one market report within the ‘Household Cleaning in Europe' title, please feel free to contact us to discuss potential multiple-purchase discounts. ‘Household Cleaning in the UK' is also part of the Mintel Market Intelligence series.