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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The white goods sector has been hit hard by the dual impact of the recession and a slump in the housing market, with sales declining sharply in both 2008 and 2009. However, following two very tough years, a return to a positive growth cycle is long overdue and there were signs towards the end of 2009 of a partial recovery in sales. The big question is, will this recovery be ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Market Segmentation
Market Shares
Channels to Market
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer Purchasing Patterns
Most Important Product Features
Buying Behaviour
Attitudes and Buying Intentions
Target Groups
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Brands
Brand Elements
Brand Communication and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Consumer Purchasing Patterns
Appendix – Most Important Product Features
Appendix – Buying Behaviour
Appendix – Attitudes and Buying Intentions
Appendix – Target Groups
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