White Goods - UK - June 2009
White Goods - UK - June 2009

White goods, like so much other expenditure on the home, has been hit hard by more nervous consumers reining in their discretionary spending due to the knock-on impact of the credit crunch, a collapse in property prices and rising unemployment. But while there has been a slackening of demand, as the UK economy moved into recession, manufacturers and retailers of white goods are also faced with the problem of needing ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Future Opportunities
Market in Brief

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Market Shares
Channels to Market

Consumer

Consumer

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Consumer Purchasing Patterns
Where They Buy and Influences on Brand Choice
Buying Behaviour and Typologies

Brand/Company

Brand/Company

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Who’s Innovating?
Companies and Brands
Brand Elements
Brand Communication and Promotion

Data

Data

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Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Consumer Purchasing Patterns
Appendix – Where They Buy and Influences on Brand Choice
Appendix – Buying Behaviour and Typologies