Table of Contents
Issues in the Market
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- Consumer research
- Abbreviations
Market in Brief
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- Alcoholic sector in decline
- Economic factors
- Bottle water leads in non-alcoholic sector
- Future prospects
Internal Market Environment
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- Key points
- Attitudes towards alcoholic drinks
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- Figure 1: Frequency of drinking alcohol, Italy, 1998-2008
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- Figure 2: Those aged 14+ that drink outside main meals, Italy, 1998-2008
- Figure 3: Penetration and frequency of consumption among people of 11-year-old and over, Italy, 1998-2008
- Weather and seasonal drinking
- Healthy lifestyle and food habits
- Legislation
Broader Market Environment
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- Key points
- Ageing population
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- Figure 4: Trends in Italian population, by age, 2003-13
- Consumer expenditure
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- Figure 5: Trends in Italian PDI (at constant prices), consumer expenditure and GDP (at current prices), 2004-14
- Employment
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- Figure 6: Trends in Italian employment, 2002-07
- Legislation: 2007/45/EC
Leading Drinks Markets for New Product Development
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- Key points
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- Figure 7: Top product categories for new product development in alcoholic drinks, percentage, 2006-09
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- Figure 8: Top product categories for new product development in non-alcoholic drinks, 2006-09
- Alcoholic drinks – Overview
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- Figure 9: Italian volume sales of alcoholic drinks, 2004-14
- Figure 10: Italian value sales of alcoholic drinks, 2004-14
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- Figure 11: Italian retail volume sales of alcoholic drinks, by type, 2004-09
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- Figure 12: Italian value sales of alcoholic drinks, by type, 2004-09
- Beer
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- Figure 13: Italian volume sales of beer, on- and off-trade, 2004-14
- Figure 14: Italian value sales of beer, on- and off-trade, 2004-14
- Wine
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- Figure 15: Italian volume sales of wines, on- and off-trade*, 2004-14
- Figure 16: Italian value sales of wines, on- and off-trade*, 2004-14
- Spirits/liqueurs
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- Figure 17: Italian volume sales of spirits/liqueurs, on- and off-trade, 2004-14
- Figure 18: Italian value sales of spirits/liqueurs, on- and off-trade, 2004-14
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- Figure 19: Italian volume sales of spirits/liqueurs, by type, 2007-09
- Non-alcoholic drinks – Overview
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- Figure 20: Retail volume sales of non-alcoholic drinks*, 2004-14
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- Figure 21: Italian retail volume sales of non-alcoholic drinks, by type, 2004-09
- Figure 22: Italian retail volume sales of tea and coffee, 2004-09
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- Figure 23: Retail value sales of non-alcoholic drinks, 2004-14
- Figure 24: Italian retail value sales of non-alcoholic drinks, by type, 2004-09
- Bottled water
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- Figure 25: Italian volume sales of bottled water, off-trade, 2004-14
- Figure 26: Italian value sales of bottled water, off-trade, 2004-14
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- Figure 27: Italian volume sales of bottled water, off-trade, by type, 2007-09
- Carbonates
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- Figure 28: Italian retail volume sales of carbonates*, 2004-14
- Figure 29: Italian retail value sales of carbonates*, 2004-14
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- Figure 30: Italian retail volume sales of carbonates, by type, 2007-09
- Juice
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- Figure 31: Italian retail volume sales of juice and juice drinks, 2004-14
- Figure 32: Italian retail value sales of juice and juice drinks, 2004-14
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- Figure 33: Italian retail volume sales of juices and juice drinks, by type, 2007-09
- Ready-to-drink: Energy drinks, sport drinks and RTD teas
- Coffee
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- Figure 34: Italian retail volume sales of coffee, 2004-14
- Figure 35: Italian retail value sales of coffee, 2004-14
- Tea
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- Figure 36: Italian retail volume sales of tea, 2004-14
- Figure 37: Italian retail value sales of tea, 2004-14
- Factors used in the forecast
Leading Product Claims for New Product Development
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- Key points
- Alcoholic-drinks – Overview
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- Figure 38: Top claims for new product development in alcoholic drinks, 2006-09
- Beer
- Wine
- Spirits and liqueurs
- Non-alcoholic drinks - Overview
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- Figure 39: Top claims for new product development in non-alcoholic drinks, 2006-09
- Bottled water
- Carbonated soft drinks
- Juice and juice drinks
- Coffee
- Other non-alcoholic drinks
Leading Companies for New Product Development
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- Key points
- Alcoholic drinks
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- Figure 40: Top companies for new product development in alcoholic drinks, 2006-09
- Non-alcoholic drinks
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- Figure 41: Top companies for new product development in non-alcoholic drinks, 2006-09
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