The economic downturn has had a major effect on the review markets. Sales of alcoholic drinks, which were already in decline, have plummeted further, especially in the on-trade channels. Sales of beer reported lively growth until 2007, but lost ground in 2008 and 2009. In addition, consumers are trading quantity for quality, drinking less but ‘better’, leading to an increase in the number of premium launches. Overall sales of non-alcoholic ...
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Leading Drinks Markets for New Product Development
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