The German ice cream market has been on a downwards trend in both volume as well as value sales since mid-decade. The market is worth an estimated €3,016 million in 2009, a fall of 2% on 2008. While sales of impulse ice cream have been declining in both volume and value since 2005, take-home ice cream at least did well in value terms in 2008, profiting both from a ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market in Brief
Market
Market
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Internal Market Environment
Broader Market Environment
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Segment Performance
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Consumer
Consumer
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The Consumer – Pan-European Overview
The Consumer – Trends in Germany
The Consumer – Usage and Attitudes
The Consumer - Attitudes
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Brand/Company
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Market Share
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