How will marketing to consumers change in the coming years? Which key issues will determine consumer lifestyles and buying patterns?
The main sections of the report concentrate on:
Child power - the growth of the young consumer: looks at children's direct spending power, their influence over major purchases such as holidays, cars, computers and parents' attitudes towards spending on children.
Singletons - no commitments: the rise of the unattached adult: demographic profiles, their relationships, concerns, priorities in life and plans for the next two years.
Work-life balance - the problems of balancing working and family/social lives, what is really important in life to working adults?
Information overload - reviews how the growing complexity of modern life is impacting on consumer choice and behaviour and how this affects their attitude towards new products and brands.
Anxiety society - What are the key concerns affecting people's lives today?
Convenience living - What are the convenience elements that people value most as consumers?
Giving you the insight to predict a profitable future.
Mintel's Special Reports contain unique research findings that shed essential light on British attitudes, hopes, fears and desires.
By providing a comprehensive picture of the UK consumer, Mintel's special reports generally make newsworthy material for the national press, television and radio. Every report provides a thorough analysis of specialist sectors, breaking down often-complex sectors into easy to understand sections - analysed thoroughly to present the marketing opportunities and weaknesses.
Titles in this prestigious series include British Lifestyles, Sponsorship, Health & Fitness, Holidays and Consumer Shopping Habits.
Other Mintel reports of relevance include:
-- Marketing to Singles - UK - March 2001
-- Marketing to Children Aged 11-14 - UK - March 2002
-- Frozen Ready Meals - UK - March 2002
-- Student Lifestyles - UK - April 2002
-- Car Retailing - UK - April 2002
-- Chilled Ready Meals - UK - May 2002
-- Short Breaks Abroad - UK - June 2002
-- Grey Market - UK - June 2002
-- Pocket Money - UK - June 2002
-- Teenage Leisure - UK - July 2002
-- Independent Holidays - UK - September 2002
-- Selling to, and Profiting from, C2Ds - UK - October 2002
-- Terrestrial and Multichannel Consumers - UK - October 2002
-- Chocolate Confectionery - UK - December 2002
-- Home Security Products - UK - December 2002
-- No-frills/Low-cost Airlines - UK - February 2003
-- Desktop PCs - UK - February 2003
-- Mortgages - UK - March 2003
-- Selling to, and Profiting from, Single Households - UK - March 2003
-- Healthcare Cash Plans - UK - April 2003
-- Direct Banking - UK - April 2003
-- Mobile Phones and Network Providers - UK - April 2003
-- Healthy Lifestyles or Putting on the Pounds? - UK - April 2003
-- Electrical Retailing - UK - April 2003
-- Children's Snacking Habits - UK - May 2003
-- DVD Players - UK - May 2003
-- Selling to and Profiting From ABs - UK - June 2003
-- Toys and Games - UK - July 2003
-- Selling to and Profiting from Families - UK - July 2003
-- Satellite and Cable TV - UK - August 2003
-- Clothing Retailing - UK - August 2003
-- Private Medical Insurance - UK - September 2003
-- Men's Changing Lifestyles - UK - September 2003
-- After-school Snacking - UK - September 2003
-- Women - Changing Lifestyles, Influences and Decision Making - UK - October 2003
-- Saving Products for Children - UK - October 2003
-- Food Retailing - UK - November 2003
-- Televisions - UK - November 2003
-- Stakeholder Pensions - UK - November 2003
-- Children's Eating Habits - UK - December 2003
-- Selling to, and Profiting from the Under-25s - UK - December 2003
-- Home Shopping - UK - December 2003
-- Convenience Retailing - UK - January 2004
-- Holidays - Ideas, Planning and Booking - UK - January 2004
-- Dieting - UK - February 2004
-- School & University Fees Planning - UK - March 2004
-- British on Holiday at Home - UK - March 2004
-- British Lifestyles - March 2004
-- Chicken and Burger Bars - UK - March 2004
-- Marketing to Children Aged 7-10 - UK - April 2004