Combining findings from exclusive consumer research with in-depth analysis of lifestyle trends, this report considers how marketing to consumers will change in the coming years, specifically focusing on a number of key issues which will determine the way consumers live and their buying patterns.

Use Mintel’s research to:

Identify changes that have taken place within household and families over the past three decades

Ascertain how satisfied consumers are with different aspects of their lives and the extent to which they are striving for something better

Examine the self-image of adults over 50 and compare to those of a similar age in 1992, helping you to discover if they are more youthful in their outlook, and less willing to conform to the stereotypes more readily associated with older people.

Mintel’s research is compulsive reading for marketers committed to keeping a tracking consumer trends that will ultimately dictate the growth potential of their business