Table of Contents
Issues in the Market
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- Definition
- Abbreviations
Insights and Opportunities
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- Event marketing
- Be more visible
- Stand out from the crowd
- Service, service, service
Market in Brief
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- In-store catering market is holding its own
- Department store uprising
- Supermarket fayre game
- Comfort is back on the menu
- Tough times ahead
- Conveniently in-store
Fast Forward Trends
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- Trend 1: Nostalgia
- What’s it about?
- What’s it mean
- What next?
- Trend 2: Shop Your Age?
- What’s it about?
- What’s it mean
- What next?
Internal Market Environment
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- Key points
- Eating out is still a high priority
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- Figure 1: Expenditure priorities, 2007 and 2008
- The smile value
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- Figure 2: Positive factors of customer service likely to affect restaurant visiting, January 2008
- Food adventurers or traditionalists?
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- Figure 3: Agreement with selected lifestyle statements, 2004-08
- The search for the new and exciting…
- …seemingly curbed as consumers look for ‘mood food’ as credit crunch hits
- Balancing both demands
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- Figure 4: Agreement with selected statements regarding food, by gender, socio-economic group and age, 2008
- Ethically minded
- Leading retailers increase store numbers
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- Figure 5: Outlet numbers of leading retailers, 2002-08
- Brand faith
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- Figure 6: Brands with retail outlets, 2008
- Mealtime extensions
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- Figure 7: Frequency of eating breakfast out of the home, March 2007
Broader Market Environment
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- Key points
- Recession finally admitted
- Escalating operating costs + cautious consumer expenditure = challenging trading conditions
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- Figure 8: Trends in personal disposable income and consumer expenditure, 2003-13
- Population ages and gets wealthier
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- Figure 9: Forecast adult population trends, by socio-economic group, 2003-13
- In-store caterers failing to reach out to retired consumers
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- Figure 10: Forecast adult population trends, by lifestage, 2001-13
- Figure 11: Trends in the age structure of the UK population, by gender, 2003-13
- Single adult uprising
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- Figure 12: UK household sizes, 2003-13
- E-shopping boom
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- Figure 13: Clothing and food websites browsed for information purposes and purchased from in the last three months, 2007-08
Competitive Context
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- Key points
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- Figure 14: Forecast of the UK market for eating out, 2003-13
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- Figure 15: The UK market for eating out*, by sector, 2003-07
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- Figure 16: Visiting of coffee shops and sandwich bars in the last 12 months, 2007 and 2008
Strengths and Weaknesses in the Market
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- Strengths
- Convenience
- In-store advertising
- Investment in stores
- Variety and quality of choice
- Value for money
- Weaknesses
- Economic downturn
- Competition
- E-commerce
- Space
- Time
Who's Innovating?
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- Key points
- Free Wi-Fi
- High end coffee concepts
- Healthy options at Starbucks
- From cash to cards
- New outlets
- Refurbishing to stay in the game
- Not just any kitchen, this is an M&S Kitchen
- Waitrose ‘plays’ with a new idea
Market Size and Forecast
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- Key points
- The past
- The present
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- Figure 17: Market size and forecast of the UK in-store catering market, 2003-13
- Market slows with economy
- Challenging times ahead
- The future
- Factors used in the forecast
Segment Performance
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- Key points
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- Figure 18: In-store catering market, by type of retailer, 2004-08
- Department stores
- Overall market performance
- In-store catering trends
- Grocery multiples
- Overall market performance
- In-store catering trends
- Variety stores
- Overall market performance
- In-store catering trends
- Other
- Furniture shops
- Book shops
- In-store catering trends
- DIY and garden centres
- In-store catering trends
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- Figure 19: Products purchased from a specialist garden centre or nursery in the last 12 months, 2004-08
Market Share
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- Key points
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- Figure 20: Number of retail outlets and in-store catering outlets, by brand/store name, 2004-08
Brand Communication and Promotion
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- Key points
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- Figure 21: Advertising expenditure for selected in-store caterers, August 2007-July 2008
Companies and Products
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- Key points
- Department stores
- Debenhams
- Financial performance
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- Figure 22: Debenhams financial performance, 2004-08
- In-store catering operations
- In-store catering future strategy
- House of Fraser
- Financial performance
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- Figure 23: House of Fraser financial performance, 2003/04-2006/07
- In-store catering operations
- In-store catering future strategy
- John Lewis
- Financial performance
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- Figure 24: John Lewis Financial performance, 2005-08
- In-store catering operations
- In-store catering strategy
- Grocery multiples
- Sainsbury’s
- Financial performance
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- Figure 25: J Sainsbury plc financial performance, 2004-08
- In-store catering operations
- In-store catering future strategy
- Tesco
- Background
- Financial performance
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- Figure 26: Tesco (UK) financial performance, 2004-08
- In-store catering operations
- Waitrose
- Financial performance
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- Figure 27: Waitrose Ltd financial performance, 2004-08
- In-store catering operations
- Variety stores (14% market share)
- Marks & Spencer
- Financial performance
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- Figure 28: Marks & Spencer Financial performance, 2005-08
- In-store catering operation
- Other (10% market share)
- IKEA
- Financial performance
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- Figure 29: IKEA UK performance, 2005-08
- In-store catering operations
- Waterstones
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- Figure 30: Waterstone’s Financial performance, 2005-08
- In-store catering operations
Who Visits In-store Catering Outlets?
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- Key points
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- Figure 31: In-store catering outlets visited, 2004-08
- Supermarket catering
- Department store catering
- Variety store catering
- Other stores catering
Types of Meal Eaten In-store
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- Key points
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- Figure 32: Meal types ordered in in-store outlets, 2006-08
- Light lunches prevail in department stores
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- Figure 33: Meal types ordered in in-store outlets, by in-store catering outlets visited, May 2008
Attitudes towards In-Store Catering
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- Key points
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- Figure 34: Attitudes towards in-store catering outlets, May 2008
- The experience is more enjoyable but more still to do
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- Figure 35: Attitudes towards in-store catering outlets, 2006-8
- Garden centre cafés add to the shopping experience
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- Figure 36: Most popular attitudes towards in-store catering outlets, by in-store catering outlets used, May 2008
- Brands are reassuring to Woolworths’ customers
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- Figure 37: Next most popular attitudes towards in-store catering outlets, by in-store catering outlets used, May 2008
- Target-specific demands/desires rather than generic menus
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- Figure 38: Most popular attitudes towards in-store catering outlets, by meals bought in in-store catering outlets, May 2008
- In-store catering lacking a clear image?
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- Figure 39: Next most popular attitudes towards in-store catering outlets, by meals bought in-store catering outlets, May 2008
- In-store catering suffers from not being seen as good value for money
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- Figure 40: Most popular attitudes towards in-store catering outlets, by attitudes towards in-store catering outlets, May 2008
- Those that linger longer had planned to eat at the in-store café
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- Figure 41: Next most popular attitudes towards in-store catering outlets, by attitudes towards in-store catering outlets, May 2008
In-store Catering Targeting Opportunities
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- Key points
- In-store catering target groups
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- Figure 42: In-store catering target groups, May 2008
- Convenience Only (19% of respondents, 9.5 million adults)
- Apathetic (28% of respondents, 14 million adults)
- Unimpressed (19% of respondents, 9.5 million adults)
- Enthusiasts (14% of respondents, 7 million adults)
- Spontaneous Stoppers (20% of respondents, 10 million adults)
Appendix: Who Visits In-Store Catering Outlets?
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- Figure 43: Netted in-store catering outlet visiting, by detailed demographics, May 2008
- Most popular in-store catering outlets visited, by detailed demographics
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- Figure 44: Most popular in-store catering outlets visited, by detailed demographics, May 2008
- Next most popular in-store catering outlets visited, by detailed demographics
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- Figure 45: Next most popular in-store catering outlets visited, by detailed demographics, May 2008
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Appendix: Meals Eaten in In-store Catering Outlets
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- Figure 46: Meal types ordered in in-store outlets, by detailed demographics, May 2008
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Appendix: Attitudes towards In-store Catering Outlets
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- Most popular attitudes towards in-store catering outlets, by detailed demographics
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- Figure 47: Most popular attitudes towards in-store catering outlets, by detailed demographics, May 2008
- Next most popular attitudes towards in-store catering outlets, by detailed demographics
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- Figure 48: Next most popular attitudes towards in-store catering outlets, by detailed demographics, May 2008
Appendix: In-store Catering Targeting Opportunities
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- In-store catering target groups, by detailed demographics
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- Figure 49: In-store catering target groups, by detailed demographics, May 2008
- In-store catering target groups, by in-store outlets used
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- Figure 50: In-store catering target groups, by in-store outlets used in the last 12 months, May 2008
- In-store catering target groups, by meal types ordered in in-store outlets
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- Figure 51: In-store catering target groups, by meal types ordered in in-store outlets, May 2008
- In-store catering target groups, by attitudes towards in-store catering
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- Figure 52: In-store catering target groups, by attitudes towards in-store catering, May 2008
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