Table of Contents
Issues in the Market
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- Main themes
- Definitions
- Abbreviations
Insights and Opportunities
Market in Brief
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- Market staying strong
- Robust pet ownership numbers
- Definitely a family pet
- Humanisation
- A costly business
- New laws on vet meds
- Distribution
- Influence of celebrities and the media
- The future
Fast Forward Trends
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- Trend 1: Corner Store
- Definition
- What next?
- Trend 2: Slow It All Down
- Definition
- What next?
- Trend 3: Decline of Deference
- Definition
- What next?
Industry Insights
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- Key points
- Market views
- Quality opportunities
- Lifestyle issues
- Canine, feline or human?
- Vital signs online
- Specialism an absolute must
Internal Market Environment
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- Key points
- Pet ownership alters
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- Figure 1: Top pets in the UK, 2008
- Figure 2: Top dog breeds in the UK, 2008
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- Figure 3: Population of dogs and cats and the number of households owning these animals, 2000-08
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- Figure 4: Trends in pet ownership, by type of animal, and pet insurance, 2002-08
- There’s money in anthropomorphism
- Porky pets
- Love and attention but not disease prevention
- Legislation change
Broader Market Environment
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- Key points
- The economy – a contradiction
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- Figure 5: PDI and consumer expenditure, at current and constant 2003 prices, 2003-13
- Changing population dynamics change pet dynamics
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- Figure 6: UK population, by age, 2003-13
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- Figure 7: Trends in the number of children, by age, 2003-13
- Household structure
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- Figure 8: Number of UK households, by number of persons in household, 2003-13
- Working women
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- Figure 9: UK workforce and employment, by gender, 2003-13
- Lifestyle changes
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- Figure 10: Percentage of adults booking UK and overseas holidays, 2003-07
- Grocery trends
- Media influence
Market in Context
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- Key points
- Pet products versus total retail sales
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- Figure 11: UK retail hand sales of pet food and petcare, 2003-07
- Figure 12: Changing shares of main categories of spend, at current prices, 1997 and 2007
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Making pets at home
- Making the most of medical rules
- New format specialists
- Product diversity creating niches and specialisms
- Retailing beyond the grave
- Growth in professional services
Market Size and Forecast
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- Key points
- Robust sales throughout the market
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- Figure 13: Retail sales of pet food, pet accessories and healthcare, and pet insurance, at current and constant 2008 prices, 2003-13
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- Figure 14: Annual household spending on pets, 2001/02-2006
- The future
- Factors used in the forecast
Segment Performance
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- Key points
- Pet food
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- Figure 15: Retail sales of pet food, at current and constant 2003 prices, 2003-08
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- Figure 16: Retail sales of cat and dog food, at current prices, 2003-08
- Pet healthcare and accessories
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- Figure 17: The market for pet healthcare and pet accessories, at current prices, 2003-08
- Pet insurance
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- Figure 18: The value of the pet insurance market, by gross written premiums, 2003-08
Pet Ownership and Buying Pet Products
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- Key points
- Pet ownership
- Every dog has its day
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- Figure 19: Pet ownership, 2005 and 2008
- Bringing out the nurturing instinct
- Keeping it in the family
- Money no object?
- Multiple pet owners in a minority
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- Figure 20: Number of types of pet owned, August 2008
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- Figure 21: Pet ownership, by number of types of pet owned, August 2008
- Where consumers shop for pet food
- Supermarkets leading food source
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- Figure 22: Outlets used for buying pet food in the last month, 2005 and 2008
- Pets at Home attracting new pet owners
- Tesco not always first for food
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- Figure 23: Outlets used for buying pet food in the last month, by pet ownership, August 2008
- Who is most loyal?
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- Figure 24: Number of suppliers used, by pet ownership, August 2008
- One in five only buy at Tesco
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- Figure 25: Outlets used for buying pet food, by number of outlets used for pet food, August 2008
- More pets = more specialist
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- Figure 26: Outlets used for buying pet food in the last month, by number of types of pet owned, August 2008
- Where consumers shop for petcare products
- Specialists dominate in accessories
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- Figure 27: Outlets used for buying petcare products in the last 12 months, 2005 and 2008
- A role for niche areas at specialists
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- Figure 28: Outlets used for buying petcare products in the last 12 months, by pet ownership, August 2008
- Pet owners don’t always buy petcare
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- Figure 29: Number of petcare suppliers used, by pet ownership, August 2008
- Loyalty to specialists for petcare
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- Figure 30: Outlets used for buying petcare products, by number of outlets used for petcare products, August 2008
Shopping Behaviour for Pet Products
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- Key points
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- Figure 31: Shopping behaviour when purchasing pet food and petcare products, August 2008
- Creatures of habit
- Presents for pets
- Taking advice
- Internet interest but not activity
- Supermarkets could watch the birdie
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- Figure 32: Shopping behaviour when purchasing pet food and petcare products, by pet ownership, August 2008
- Paying more is a luxury
- Families want it to be good enough
- Young people like to treat
Attitudes Towards Pet Ownership
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- Key points
- One of the family
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- Figure 33: General attitudes towards pet ownership, August 2008
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- Figure 34: Attitudes towards pet ownership, by pet ownership, August 2008
- Women are the biggest pet lovers
- Keeping it in the family
- Holidays become more of a problem
- Regional differences
- Pets get an emotional rescue
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- Figure 35: Where pet(s) acquired, reasons for getting and attitudes among pet owners, August 2008
- Mum’s the word
- It starts with the pet shop
- No time for pets
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- Figure 36: Attitudes towards pet ownership by those without pet(s), August 2008
- What’s stopping them?
- Identifying targets
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- Figure 37: Pet shopping typologies, August 2008
- Store-loyal, brand-loyal and ready to purchase for their dog
- Pet Pamperers (21% of pet owners aged 15+)
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- Figure 38: Agreement with statement: ‘I sometimes see something for my pet and just have to buy it’, by typology, August 2008
- Super-pampering stays niche
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- Figure 39: Agreement with statement: ‘I like to buy gifts for my pet’, by typology, August 2008
- Brand- and store-loyal owners
- Loyalists (38% of pet owners aged 15+)
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- Figure 40: Agreement with statement ‘I usually buy the same brand of pet food’, by typology, August 2008
- Offer Seekers (41% of pet owners aged 15+)
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- Figure 41: Agreement with statement ‘I usually go for whatever pet food is on special offer’, by typology, August 2008
Channels of Distribution
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- Key points
- Industry bodies
- Retailers
- Specialist pet stores
- Supermarkets
- Garden centres
- Other non-specialists
- Pet food
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- Figure 42: UK retail sales of cat food, by type of outlet, by value, 2003-07
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- Figure 43: UK retail sales of dog food, by type of outlet, by value, 2003-07
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- Figure 44: Pet accessories (excluding cat litter), by value, by channel, 2003-07
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- Figure 45: Pet healthcare, by value, by channel, 2003-07
Retail Competitor Analysis
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- Key points
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- Figure 46: Petcare retailers, 2008
- How are they faring?
- Future prospects
Retailer Profiles
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- Outlet numbers
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- Figure 47: Pet retailers, number of outlets, 2002-08
- Pet specialists
- Pets at Home
- Strategic evaluation
- Background
- Financial performance
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- Figure 48: Pets at Home, financial performance, 2004-08
- Store portfolio
- Retail offering
- Marketing and operational issues
- E-commerce and home shopping
- Recent developments
- Jollyes Pet Centres
- Strategic evaluation
- Background
- Financial performance
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- Figure 49: Leonard F Jollye (Brookmans Park) Ltd, financial performance, 2003-07
- Store portfolio
- Retail offering
- Marketing and operational issues
- E-commerce and home shopping
- Recent developments
- Pets Corner (UK) Ltd
- Strategic evaluation
- Background
- Financial performance
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- Figure 50: Pets Corner, financial performance, 2004-07
- Store portfolio
- Retail offering
- E-commerce and home shopping
- Recent developments
- Just for Pets (Wynnstay Group plc)
- Strategic evaluation
- Background
- Financial performance
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- Figure 51: Wynnstay, financial performance, 2003-07
- Retail offering
- Marketing and operational issues
- E-commerce and home shopping
- Recent developments
- PamPurredPets
- Partners Pet Supermarkets
- Big H Pet Superstore
- Online pet specialists
- Pet-supermarket.co.uk
- Strategic evaluation
- Background
- Financial performance
- Retail offering
- Marketing and operational issues
- Recent developments
- PetPlanet.co.uk Ltd
- Strategic evaluation
- Background
- Retail offering
- Marketing and operational issues
- Petlife Online
- Zoo Plus
- Petmeds
- Manufacturer-operated internet sites
- Garden centres
- Wyevale Garden Centres
- Company overview
- Petcare products offering
- Recent developments
- Dobbies Garden Centres (Tesco)
- Company overview
- Petcare products offering
- Recent developments
- Klondyke Group Ltd
- Company overview
- Petcare products offering
- Recent developments
- Notcutts Garden Centres
- Company overview
- Petcare products offering
- Recent developments
- Veterinary practices
- Other retailers
- Countrywide Farmers plc
- Background
- Financial performance
- Store portfolio
- Retail offering
- E-commerce and home shopping
- Recent developments
- Argos
- Company overview
- Petcare products offering
- Wilkinson
- Company overview
- Petcare products offering
- Recent developments
- Grocery multiples
- Tesco
- Company overview
- Petcare products offering
- Recent developments
- Sainsbury’s
- Company overview
- Petcare products offering
- Recent developments
- Asda
- Company overview
- Petcare products offering
- Recent developments
Appendix – Pet Ownership and Buying Pet Products
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- Figure 52: Pet ownership, by detailed demographics, August 2008
- Figure 53: Outlets used for buying pet food in the last month, by detailed demographics, August 2008
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- Figure 54: Outlets used for buying petcare products in the last 12 months, by detailed demographics, August 2008
- Figure 55: Outlets used for buying petcare products in the last 12 months, by number of pets owned, August 2008
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Appendix – Shopping Behaviour for Pet Products
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- Figure 56: Shopping behaviour when purchasing pet food and petcare products, by detailed demographics, August 2008
- Figure 57: Shopping behaviour when purchasing pet food and petcare products, by detailed demographics, August 2008
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- Figure 58: Shopping behaviour when buying pet products, by number of types of pet owned, August 2008
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Appendix – Attitudes Towards Pet Ownership
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- Figure 59: Attitudes towards pet ownership, by detailed demographics, August 2008
- Figure 60: Where pet(s) acquired, reasons for getting and attitudes among pet owners, by detailed demographics, August 2008
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- Figure 61: Attitudes among pet owners, by detailed demographics, August 2008
- Figure 62: Attitudes among non-pet owners, by detailed demographics, August 2008
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- Figure 63: Attitudes among non-pet owners, by detailed demographics, August 2008
- Figure 64: Shopping behaviour when purchasing pet food and petcare products, by consumer typology, August 2008
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- Figure 65: Type of pet owned, by consumer typology, August 2008
- Figure 66: Outlets used for purchasing pet food in the last month, by consumer typology, August 2008
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- Figure 67: Outlets used for purchasing petcare products in the last 12 months, by consumer typology, August 2008
- Figure 68: Attitudes towards pet ownership, by consumer typology, August 2008
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- Figure 69: Consumer typologies, by detailed demographics, August 2008
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