As the total number of teenagers is expected to rise, the youth market is an important one for manufacturers of grooming products. Young consumers are interested in experimenting with products and start to establish habits they are likely to continue as they grow older.

In this report, Mintel researches the teenage cosmetics and toiletries market for information on consumer trends and buying behaviour along with their attitudes towards purchase and usage of such products.

Easily influenced by media as well as their peers, teenagers are buying products heavily advertised and endorsed by celebrities. Surprisingly, parents are heavy influences as children ask for advice and guidance on different products.

Mintel, in detail, examines separate sectors within the market – divided by age and gender. Name brands are also analysed along with new product introductions that have captured the interest of young consumers.