With the influx of new media in recent years—from online video and social networking to smartphones—the advertising industry is facing the question of how to most effectively utilize a rapidly expanding set of tools to reach consumers. The economic recession and the adoption of disruptive technologies should make new media more attractive to advertisers, but there is still trepidation in terms of what works, what annoys, and even ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance and Trends
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Reach and Impact
Attitudes toward Product Placement
Attitudes toward Online Video Ads
Attitudes toward Advertainment
Attitudes toward Cell Phone Advertising
Attitudes toward Display Ads
Branding via Social Networking
Attitudes toward Search Ads
Web 2.0: The Voice of the Consumer in internet Ads
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovation and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Attitudes toward Google for Search
Appendix: Additional Consumer Tables
Appendix: Historical Online Video Consumption Data
Appendix: Trade Associations
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Reach and impact on consumers by demographic for search, video, banner, text, email, and more media
