CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
While Mintel last examined the market for cereal bars in tandem with that for cake bars, in 2002, it is a measure of the significant activity seen in the market that it now warrants analysis in isolation. The growth in the market since the late 1990s has been impressively high, due to an increase in penetration and rising sales volumes. Increased competition has also benefited the market, as greater numbers ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Trends
Market Segmentation
Distribution
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Advertising and Promotion
Other
Introduction and Abbreviations
The Supply Structure
New Product Trends
The Consumer – Usage and Brands
The Consumer – Repertoire and Behaviour
The Future
Forecast
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