This report assesses the state of the cereal bars market since the last Mintel report was published in February 2006. Over the last two years market growth has remained strong, propelled by consumers’ hectic lifestyles and the growth in healthy eating. Long-standing favourites like Nutri-Grain, Alpen and Frusli now compete with a huge array of niche players. Experimentation with ingredients and formats has become the way to stand out from ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Fast Forward Trends
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Value and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
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The Consumer – Usage and Frequency
Brand/Company
Brand/Company
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Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
Appendix – Internal Market Environment
Appendix – Competitive Context
Appendix – The Consumer – Usage and Frequency – Detailed Demographics
Appendix – The Consumer – Motivations and Product Positioning – Detailed Demographics
Other
The Consumer – Motivations and Product Positioning
The Consumer – Motivations for not Eating
14th April 2009
Snack/Cereal/Energy bar manufacturers would do well to target the untapped male market. 
29th August 2008
Kellogg’s new ‘Live Bright’ brain health bars are designed to sustain brain health with the help of 100mg of DHA, and are set to give this market credibility and wider prominence. |
Breakfast vs. other occasions.
