The recession provides the ultimate test of customer loyalty to those stores where shoppers spend the bulk of their money. But are shoppers altering their spending behaviour in favour of cheaper goods and cheaper retailers, or are people simply saving money by buying differently from the retailers they always use?
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Overview
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Loyalty Card Schemes
Consumers and the Recession
Customer Loyalty Scheme Participation
Consumer Attitudes and Typologies
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Appendix – Consumers and the Recession
Appendix – Customer Loyalty Scheme Participation
Appendix – Consumer Attitudes and Typologies
20th October 2009
Tesco's new offer could be a win-win with more full price sales, less promiscuity and less food wastage. 
13th August 2009
While there is strong evidence of a greater focus on price and promotions when grocery shopping, very few have changed their choice of main store in the last year.
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The recession is beginning to affect more and more people, but who is feeling the pinch enough to trade down to cheaper goods such as budget brands or switch to cheaper retailers such as grocery discounters and value clothing retailers?
