Restaurant-branded products within the UK retail market remain niche, with factors such as the need for high restaurant brand awareness and competition from established grocery brands acting as significant barriers to entry. However, whilst there are various examples of restaurant-driven retail products that have failed to be sustainable over the years (eg Planet Hollywood), Nando’s sauces/marinades and PizzaExpress salad dressings continue to be market leaders in their respective ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Broader Market Environment
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Changing Consumer Behaviour – In-home
Changing Consumer Behaviour – Out-of-home
Restaurant to Retail
Alternative Brand Expansions
Celebrity Branded Products
Factors for Choosing Brands
Attitudes towards Brands
Restaurants Brands – Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Company Profiles Restaurant to Retail – Brand Experiences
Manufacturer Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Factors for Choosing Brands
Appendix – Manufacturer Brands
Appendix – Attitudes towards Brands
Appendix – Restaurants Brands – Targeting Opportunities
29th June 2009
Retail products on supermarket shelves are helping restaurant chains to extend their brand presence, keeping themselves at the forefront of consumer’s minds. |
Identify which brands have successfully made the transition in the retail market and which have not
