This report expands on the analysis presented in Mintel’s Who Are the Mass Affluent?—U.S., April 2008, specifically focusing on the relationship between these consumers and the credit card industry. The attitudes, behaviors and values of mass affluent consumers are all examined. The impact of current economic conditions on both mass affluent consumers and credit card issuers is also analyzed.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
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Market
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Market Size and Forecast
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Market Drivers
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Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer
Cluster Analysis
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Brand/Company
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Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: The Millennial Affluent—A Closer Look
Appendix: Trade Associations
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Economic conditions weakened dramatically in 2008. Housing prices and equity markets both declined at historic rates, dramatically impacting the mass affluent consumer. Turmoil in the financial markets has resulted in turmoil in the financial services industry, creating both opportunities and risks for credit card issuers
