 Working at home is a major driver for buying home office furniture. Over one in five online adults (7.7m) work at home at least some of the time.Home office furniture is mostly found in multi-function rooms such as living rooms and bedrooms. Less than one in five (6.3m) have a separate study.With the trend towards laptops, more computers are being used without office furniture. Only one ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Market in Brief
Market
Market
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Internal Market Environment
Broader Market Environment
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Strengths and Weaknesses in the Market
Market Size and Forecast
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Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Ownership and Purchasing
Homeworking and Location of Home Office
Factors Influencing Choice
Target Groups
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Appendix – Internal Market Environment
Appendix – Ownership and Purchasing
Appendix – Homeworking and Location of Home Office
Appendix – Factors Influencing Choice
Appendix – Target Groups
24th November 2009
With home offices generally located in rooms with other uses, there is a need for furniture to be flexible, maximise space and blend in with the surroundings. |
