Interest in cosmetics and toiletries starts from a young age, with the under-13s using products to give them confidence and make them appear older than their years. Few beauty and grooming brands specifically target tweens/teenagers, although they have considerable purchasing power with many using a wide repertoire of products. The tween/teenage demographic could be just the right target for beauty brands looking for growth during these recessionary times.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Worth of Teens and Tweens
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Usage and Frequency amongst Teens
Purchase and Purchase Influence
Influence on Product Use
Teen Attitudes Towards Toiletries
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
Appendix – Internal Market Environment
Appendix – Usage and Frequency
Appendix – Purchase and Purchase Influence
Appendix – Influence on Product Use
Appendix – Teen Attitudes Towards Toiletries
17th July 2009
One in three teenagers uses a deodorant instead of showering every day, presenting opportunities to grow the mature soap, bath and shower products market with teen-specific launches. 
20th May 2009
Wild Child brings innovation to a specialist market with a styling product offering a fun and discreet way to keep headlice at bay. |
Tweens/teenagers are part of the digital revolution and are at ease with modern technology. This impacts the way in which they are influenced to try to buy new products.
