Despite its meteoric growth, the Fairtrade market still remains largely niche and it is questionable whether it is likely to remain as such or whether it will reach mass-market status. This report explores whether ethical consumerism is just a marketing buzzword.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Important Factors Considered When Buying Food and Drink
The Consumer – Fairtrade Products Repertoire
The Consumer – Attitudes Towards Fairtrade Food and Drinks
Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Brands
Brand Elements
Communication and Promotional Activities
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Important Factors Considered When Buying Food and Drink Products
Appendix: The Consumer – Fairtrade Products Repertoire
Appendix: The Consumer – Attitudes towards Fairtrade Food and Drink Products
Appendix: Target Groups
3rd February 2009
Continued strong growth in Fairtrade is by no means certain over the next few years, with the market facing an increasingly difficult environment… 
28th January 2009
As the economic slowdown intensifies, celebrity chefs are continuing their campaign to get the nation buying higher welfare meat. |
Is product quality an issue?
