While the market may be viewed as relatively mature it remains dynamic with a wide variety of different cuisines on offer. Of these, Mexican and Thai are the most established although with many other styles at the margins. So-called Ethnic Purists, who eat ethnic cuisine several times a week, are doing much to grow sales of these other cuisines and remain a focus of activity for manufacturers and retailers.
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Appendix
Appendix – Internal Market Environment
Appendix – Competitive Context
Appendix – The Consumer – Usage: Detailed Demographics
Appendix – The Consumer – Attitudes and Motivations: Detailed Demographics
Appendix – The Consumer – Further Analysis: Detailed Demographics
19th March 2009
The average adult eats an ethnic meal once a fortnight, leaving much room for growth |
What is the nation’s favourite ethnic food and how can mature and emerging cuisines improve their performance?
