The portable technology market is constantly changing, based on customer needs and technological advances. This report explores the shifts and overlapping between cell phones and MP3 players, as well as competing products—the number of which keeps growing in time with convergence. The report presents ways for manufacturers to stay competitive both in terms of marketing and product development, in the existing MP3-player market and against competing technologies. This includes ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Cell phones
Segment Performance—MP3 Players
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Ownership and Usage
The New Frontier: Apps
Spend
Phone Selection
Try Before You Buy
Teens and Kids
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Brand Share—MP3 Players
Brand Share—Cell Phones
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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What is the current level of penetration and what segments under- and over-index on usage?
