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Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The current recession has dampened spending on apparel, but there are still significant opportunities in the big and tall category. Readers of this report will gain a thorough understanding of the psyche of the big and tall male customer.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Competitive Context
Market Drivers
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Demographic Snapshot of the Big and Tall Customer
General Attitudes Towards Big and Tall Clothing
Attitudes Towards Style and Selection
Attitudes Towards Apparel Items
Attitudes Towards Big and Tall Retailers
Retail Destinations of Respondents
Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Qualities
Innovation and Innovators
Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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